Motel 6
Franchise research report · reviewed 2026 disclosure data
Researching Motel 6 franchise opportunities? Every figure below is cited to the FDD.
G6 Hospitality operates the Motel 6 franchise, America's largest owned and operated hotel chain known for affordable accommodations and its iconic "We'll leave
Headline figures
Quick facts
- How much does it cost to open a Motel 6 franchise?
- The Motel 6 Franchise Disclosure Document reports separate estimated initial investments by format: $195,259–$8,900,000 for total (excluding land acquisition costs), renovation: $195,259 to $1,600,000. (2026 FDD, Item 7, PDF p. 28); $1,953–$89,000 for total per guest room, renovation: $1,953 to $16,000. (2026 FDD, Item 7, PDF p. 28); $6,251,265–$8,900,000 for total (excluding land acquisition costs), new construction: $6,251,265 to $8,900,000. (2026 FDD, Item 7, PDF p. 28); $62,513–$89,000 for total per guest room, new construction: $62,513 to $89,000. (2026 FDD, Item 7, PDF p. 28). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What ongoing fees does Motel 6 charge?
- The disclosed ongoing royalty is $5 (2026 FDD, Item 6, PDF p. 17). Other recurring fees are listed in Item 6. Details
- Does Motel 6 disclose financial performance (Item 19)?
- Yes. The Motel 6 FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 55). Figures apply only to the locations and period each one covers. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $195,259 – $8,900,000 (TOTAL (excluding land acquisition costs), Renovation: $195,259 to $1,600,000.); $1,953 – $89,000 (Total Per Guest Room, Renovation: $1,953 to $16,000.); $6,251,265 – $8,900,000 (TOTAL (excluding land acquisition costs), New Construction: $6,251,265 to $8,900,000.); $62,513 – $89,000 (Total Per Guest Room, New Construction: $62,513 to $89,000.); several initial fee options apply.
- 2Item 19 covers 3 separate groups: other measures for 1,119 Franchised locations; other measures for 539 Franchised locations; other measures for 539 Franchised locations. They are not combined.
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 4 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (4)
Each format has its own total. The total depends on the format you choose.
- Total Per Guest Room, Renovation: $1,953 to $16,000.PDF p. 28$1,953 – $89,000
- Total Per Guest Room, New Construction: $62,513 to $89,000.PDF p. 28$62,513 – $89,000
- TOTAL (excluding land acquisition costs), Renovation: $195,259 to $1,600,000.PDF p. 28$195,259 – $8,900,000
- TOTAL (excluding land acquisition costs), New Construction: $6,251,265 to $8,900,000.PDF p. 28$6,251,265 – $8,900,000
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- NAME OF FEE AMOUNT* DUE DATE REMARKS* General Royalty Fee 1 — 5Main ongoing fee
75 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
3 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 1,119 locations
- Who is counted
- Select U.S. franchised Motels active and operating as franchised properties for at least two full years as of December 31, 2025
- Period
- Median
- Excluded
- At least2fullyearsoperating asfranchise asofDec31 2025; excludescostsandexpenses.
- Method
- Internal electronic franchiseereported unaudited; occupancyoccupied/available,ADRG RR/occupied,RevPARGRR/available. Chart1counts/percentages inconsistency retained asprinted; no recomputation.
Locations counted: not stated in the reviewed record
Other measures · 539 locations
- Who is counted
- Motel 6 Chart 2: select U.S. franchised Motels achieving internal A or B Ranking in 2025, a subset of Chart 1
- Period
- Average
- Excluded
- At least2fullyearsoperating asfranchise asofDec31 2025; excludescostsandexpenses.
- Method
- Internal electronic franchiseereported unaudited; occupancyoccupied/available,ADRG RR/occupied,RevPARGRR/available. Chart1counts/percentages inconsistency retained asprinted; no recomputation.
Locations counted: not stated in the reviewed record
Other measures · 539 locations
- Who is counted
- Motel 6 Chart 2: select U.S. franchised Motels achieving internal A or B Ranking in 2025; subset of Chart 1
- Period
- Percent at/above average
- Excluded
- At least2fullyearsoperating asfranchise asofDec31 2025; excludescostsandexpenses.
- Method
- Internal electronic franchiseereported unaudited; occupancyoccupied/available,ADRG RR/occupied,RevPARGRR/available. Chart1counts/percentages inconsistency retained asprinted; no recomputation.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Coverage not stated in the reviewed record · counts as of year end of each year.
2026 FDD · Item 20 ·
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($1,953 – $8,900,000) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Item 19 — Locations counted not stated in the reviewed record — Select U.S. franchised Motels active and operating as franchised properties for… · PDF p. 55
- [2]Item 19 — Locations counted not stated in the reviewed record — Motel 6 Chart 2: select U.S. franchised Motels achieving internal A or B Rankin… · PDF p. 55
- [3]Item 19 — Locations counted not stated in the reviewed record — Motel 6 Chart 2: select U.S. franchised Motels achieving internal A or B Rankin… · PDF p. 55
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
41 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.