The Dog Wizard
Franchise research report · reviewed 2025 disclosure data
Researching The Dog Wizard franchise opportunities? Every figure below is cited to the FDD.
- Franchising since
- 2013 Source: franchise.org
- Headquarters
- Medina, OH United States Source: franchise.org
The Dog Wizard is a leading dog training franchise with approximately 125 awarded territories, and a pipeline taking us to nearly 150 in 2026. The Dog Wizard delivers an exceptional customer experience through a proprietary dog training methodology that improves the lives and relationship of dogs and their owners.
Headline figures
The Dog Wizard quick facts
- Is The Dog Wizard a franchise?
- Yes. The Dog Wizard offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 192 franchised and 2 company-owned outlets (2025 FDD, Item 20, PDF p. 53).
- How much does it cost to open a The Dog Wizard franchise?
- The The Dog Wizard Franchise Disclosure Document reports an estimated initial investment of $116,400–$195,750 (2025 FDD, Item 7, PDF p. 20). This is the franchisor's disclosed estimate, not a quote. Details
- What is the The Dog Wizard initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $60,000 (2025 FDD, Item 5, PDF p. 11). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does The Dog Wizard charge?
- The disclosed ongoing royalty is 8% (2025 FDD, Item 6, PDF p. 13). The brand or advertising fund contribution is 2% (2025 FDD, Item 6, PDF p. 17). Other recurring fees are listed in Item 6. Details
- Does The Dog Wizard disclose financial performance (Item 19)?
- Yes. The The Dog Wizard FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 50). Figures apply only to the locations and period each one covers. Details
- How many The Dog Wizard locations are there?
- The FDD reports 97 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 53). Existing locations do not indicate territory availability. Details
- Is The Dog Wizard a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $116,400 – $195,750 in the 2025 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 10 separate groups: other measures for 8 franchised locations; other measures for 16 franchised locations; other measures for 12 franchised locations; other measures for 5 franchised locations; revenue for 8 locations; revenue for 8 locations; revenue for 16 locations; revenue for 12 locations; revenue for 10 locations; revenue for 5 locations. They are not combined.
- 3Outlets grew by 56 in 2024, to 194 (systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
The Dog Wizard head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2025 FDD · Item 7 · PDF p. 20
Standard single-unit franchise fee
2025 FDD · Item 5 · PDF p. 11
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty: 8% of Weekly Gross RevenuesMain ongoing fee
25 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
10 separate populations, shown apart. Revenue is not owner income.
Franchised locations
Other measures · 8 locations
- Who is counted
- Dog Wizard franchised mobile territories
- Period
- average gross revenue
- Excluded
- Only territories operating for the full 2024 calendar year; 22 territories not full-year and 13 closed partway through the year excluded.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
systemwide, as labeled in the FDD · counts as of year-end of each year.
2025 FDD · Item 20 · PDF p. 53
Net +118 outlets, 2022–2024
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2025 Item 7 estimate ($116,400 – $195,750) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 138 to 194 in 2024. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2025 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 20
- [2]Standard initial franchise fee — Item 5 · PDF p. 11
- [3]Item 19 — Franchised (8 locations) — other measures · PDF p. 50; PDF p. 51
- [4]Item 19 — Franchised (16 locations) — other measures · PDF p. 51
- [5]Item 19 — Franchised (12 locations) — other measures · PDF p. 51
- [6]Item 19 — Franchised (5 locations) — other measures · PDF p. 51
- [7]Item 19 — Locations counted not stated in the reviewed record — Single-territory mobile franchised territories, top half, full calendar year 20… · PDF p. 50
- [8]Item 19 — Locations counted not stated in the reviewed record — Single-territory mobile franchised territories, bottom half, full calendar year… · PDF p. 51
- [9]Item 19 — Locations counted not stated in the reviewed record — All single-territory mobile franchised territories, full calendar year 2024 · PDF p. 51
- [10]Item 19 — Locations counted not stated in the reviewed record — Multi-territory mobile franchised outlets, full calendar year 2024 · PDF p. 51
- [11]Item 19 — Locations counted not stated in the reviewed record — Multi-territory facility franchised outlets, full calendar year 2024 · PDF p. 51
- [12]Item 19 — Locations counted not stated in the reviewed record — Single-territory facility franchised outlets, full calendar year 2024 · PDF p. 51
- [13]Outlet counts — Item 20, Table 1 · PDF p. 53
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.