MOOYAH
Franchise research report · reviewed 2026 disclosure data
Researching MOOYAH franchise opportunities? Every figure below is cited to the FDD.
MOOYAH® franchise specializes in made-to-order burgers, hand-cut fries, and premium milkshakes with a focus on fresh, quality ingredients and customizable menu
Headline figures
MOOYAH quick facts
- Is MOOYAH a franchise?
- Yes. MOOYAH offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 72 franchised and 4 company-owned outlets (2026 FDD, Item 20, PDF p. 46).
- How much does it cost to open an MOOYAH franchise?
- The MOOYAH Franchise Disclosure Document reports separate estimated initial investments by format: $452,050 for single restaurant: total initial investment ranges from $452,050 to $990,600. (2026 FDD, Item 7, PDF p. 17); $372,525–$1,186,124 for total estimated initial investment – single restaurant (2025 FDD, Item 7, PDF p. 18). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the MOOYAH initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $75,000 (2025 FDD, Item 5, PDF p. 12). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does MOOYAH charge?
- The disclosed ongoing royalty is 6% (2025 FDD, Item 6, PDF p. 12). The brand or advertising fund contribution is $12,000 (2025 FDD, Item 6, PDF p. 12). Other recurring fees are listed in Item 6. Details
- Does MOOYAH disclose financial performance (Item 19)?
- Yes. The MOOYAH FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 45). Figures apply only to the locations and period each one covers. Details
- How many MOOYAH locations are there?
- The FDD reports 76 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 46). Existing locations do not indicate territory availability. Details
- Is MOOYAH a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $452,050 in the 2026 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 5 separate groups: other measures for 15 Franchisedtraditional locations; other measures for 16 Franchisedtraditional locations; other measures for 15 Franchisedtraditional locations; other measures for 62 Franchisedtraditional locations; other measures for 16 Franchisedtraditional locations. They are not combined.
- 3Outlets grew by 2 in 2025, to 76 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
MOOYAH head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2026 FDD · Item 7 · PDF p. 17
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
17 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
5 separate populations, shown apart. Revenue is not owner income.
15 locations
Other measures · 15 locations
- Who is counted
- Second Quartile
- Period
- Average
- Excluded
- 1nontraditional,8new2025,1temporarilyclosedrelocated excluded;62of72
- Method
- Franchise reported grosssales excludingtax/refunds, includesgiftcardredemption/insurance; grosssalesnotprofit
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of January4,2026 of each year.
2026 FDD · Item 20 · PDF p. 46
Net −2 outlets, 2022–2025
Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($452,050) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 74 to 76 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 17
- [2]Item 19 — Locations counted not stated in the reviewed record — Second Quartile · PDF p. 45
- [3]Item 19 — Locations counted not stated in the reviewed record — Third Quartile · PDF p. 45
- [4]Item 19 — Locations counted not stated in the reviewed record — Top Quartile · PDF p. 45
- [5]Item 19 — Locations counted not stated in the reviewed record — Traditional Franchised Restaurants · PDF p. 45
- [6]Item 19 — Locations counted not stated in the reviewed record — Fourth Quartile · PDF p. 45
- [7]Outlet counts — Item 20, Table 1 · PDF p. 46
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
101 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2026 | credit card | $3,258 |
| 2026 | non controllable expenses | $313,375 |
| 2026 | other current asset | $212,152 |
| 2026 | total - other expense | $760 |
| 2026 | fixed assets | $11,453 |
| 2026 | total liabilities & equity | $3,559,019 |
| 2026 | accounts receivable | $1,751,523 |
| 2026 | sales & incomes | $1,715,766 |
| 2026 | total - income | $1,715,766 |
| 2026 | cost of goods sold | $5,094 |
| 2026 | total - cost of sales | $5,094 |
| 2026 | gross profit | $1,710,672 |
These figures describe the franchisor company, not individual franchise locations.
What changed from 2025 to 2026
- Estimated initial investment: $372,525 – $1,186,124 → $452,050
- Franchise fee: $25,000 → $30,000
- System size: 148 → 76 units
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.