Methodology

    How we read franchise disclosures — and how you can check our work.

    Franopolis turns Franchise Disclosure Documents into figures you can compare. Here is where each number comes from, how it is checked, and what it can and cannot tell you about franchise opportunities.

    Source

    FDD filings only

    Citation

    Year + page on every figure

    Forecasts

    None, ever

    01

    Our standard

    The FDD is the source

    Fees, investment ranges, performance figures and outlet counts come from franchisors' Franchise Disclosure Documents — not brochures, sales calls or directory listings.

    Every figure has a year

    Each number carries its FDD vintage. Figures from different years are never blended, and older documents are kept rather than overwritten.

    Every figure has a page

    Citations give the PDF page and, when available, the page printed on the document, so you can open the original and read the wording yourself.

    Nobody pays for placement

    Brands cannot pay to appear, rank higher or change their figures. Any paid placement or referral relationship would be labeled where it appears.

    We don't rank brands, score them, project earnings or recommend investments. Our job is to make the disclosures readable and checkable; the decision is yours, ideally with a franchise attorney and accountant.

    02

    From FDD to figure

    1. 1

      Collect

      We gather FDDs filed with state regulators and keep each year's document as its own record.

    2. 2

      Convert

      Each PDF is turned into searchable page text, page by page, keeping the original page numbers.

    3. 3

      Extract

      An AI model reads the document and proposes figures. Every proposal must include an exact quote from the FDD and the page it came from — it may not estimate, round or combine.

    4. 4

      Check

      A separate AI check compares each figure against the quoted wording on its page. Figures that don't match are corrected from the page, rejected, or held back.

    5. 5

      Publish

      Only checked figures reach brand pages. Wording the check couldn't fully confirm is shown under "Reader notes on wording" — the FDD's own language always controls.

    Spotted something that doesn't match the FDD? Every brand page has a Report an issue link — corrections are reviewed against the document.

    03

    How figures are labeled

    Reported

    Taken as stated from the FDD and checked against its cited page. Shown with its year.

    Calculated

    Arithmetic on reported figures — like net outlet change or turnover. The formula is shown. Never a forecast.

    Outside data

    From public sources such as Census, BLS or SBA lending records. The source is named.

    04

    The FDD items we use

    Item 5

    Initial franchise fee

    The one-time fee to open. Look for discounts (veterans, existing owners, extra units) and whether any of it is refundable.

    Watch for: Several fees can appear; we highlight the standard one and keep the rest a click away.

    Item 6

    Ongoing fees

    Royalties, brand or advertising fund contributions, technology and other recurring charges. A royalty can be a percentage of gross sales, a flat amount or a minimum.

    Watch for: Read the basis, not just the number — 6% of gross sales and $600 a month behave very differently.

    Item 7

    Estimated initial investment

    The franchisor's low-to-high estimate of what it costs to open and operate through an initial period, usually including the franchise fee and working capital.

    Watch for: It is an estimate, not a quote. Real build-outs, rents and local costs can fall outside it.

    Item 19

    Financial performance representations

    Optional. When included, it describes past results for a defined group of outlets over a defined period.

    Watch for: Always check who is in the group before reading the number.

    Item 20

    Outlets and turnover

    Outlet counts at the start and end of each of the last three years, plus openings, transfers, terminations, non-renewals, reacquisitions and closures.

    Watch for: Counts are hard to spin — exits can rise even while total units grow.

    We also read Item 1 (company history), Item 12 (territory wording) and Item 17 (term and renewal) where a brand page or tool needs them.

    05

    Reading Item 19 critically

    Item 19 is the closest public window into how outlets perform — and the easiest to misread. Before trusting any figure, ask five questions:

    • Who is counted. Franchised, company-owned or both? Corporate locations say little about what a franchisee would see.
    • How many. A figure built on 12 locations describes those 12, not the system. We show the location count beside each group.
    • Average vs. median. A few exceptional outlets can pull an average up. If the median sits well below it, the typical location is weaker than the headline.
    • Who was left out. Outlets open less than a year, closed during the year or outside a region are often excluded. We show exclusions when the FDD states them.
    • What was measured. Gross sales, revenue or a cost line — and over which period. Sales are not profit, and none of it is owner income.

    Franopolis shows each Item 19 group on its own, with its coverage beside it. We never merge groups or average across them. When an FDD has no Item 19, the brand page says so plainly — that's a gap in what's disclosed, not a signal either way.

    06

    Outlets & turnover

    Openings and closures are counts, not money, which makes them a useful cross-check on everything else. We calculate one simple rate:

    turnover = (closures + terminations + non-renewals) ÷ outlets at the start of the year

    • Exits rising year over year, even while total units grow.
    • Terminations (the franchisor ended the agreement) versus closures (the location shut).
    • Transfers — existing outlets changing hands can be healthy or a quiet exit.

    We only calculate turnover for a year whose exit records are complete, and openings and closures appear only when they reconcile with the reported totals. We quote the geography each table covers, often U.S. only.

    07

    Outside data

    Some signals don't depend on the franchisor at all. Brand pages and member tools draw on public sources, always named:

    • SBA lending records — loans backed by the U.S. Small Business Administration to a brand's buyers. Evidence that real owners financed real outlets, not a verdict on how they fared.
    • Census and BLS — population, households, income and local employment for market research.
    • Location data — outlet addresses mapped by a public geocoder, marked when only city-level placement was possible.

    08

    What the numbers can't tell you

    • What you would earn. Sales and revenue are not profit, and profit is not owner pay.
    • Whether a territory is available, or how protected it is in practice.
    • How a specific market, site, manager or economy would change the result.
    • Whether a brand is right for you. That takes the full FDD, calls with current and former owners, and professional advice.

    Want definitions as you go? See the Glossary, or start with a brand in Explore by Brand.