The Fine Print

    The stuff that didn’t make the glossy brochure.

    Franchise sales reps give you slick pitch decks and optimism. We skip the sales pitch and pull up the actual government filings — mandatory audit rights, surprise fees, and all.

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    cited to a real filing page

    The Franchise Wire

    Spotted in real filings

    The first Wire items are on their way.

    Wire items are written by AI using only the quoted FDD text, with the page cited.

    New to FDDs? Start here

    Three reads, about ten minutes

    1. 1Gross sales are not profitWhy the biggest number in Item 19 isn't what you take home.
    2. 2Item 7, line by lineWhat the estimated initial investment does and doesn't include.
    3. 3Who is in the sample?How to tell which locations an Item 19 figure covers.

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