Franchise opportunities compared
Appell Striping vs Honest Abe Roofing
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (Appell Striping: 2, Honest Abe Roofing: 2). Different groups are not directly comparable.
| Disclosure |  Appell Striping |  Honest Abe Roofing |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $224,907 Totals 2026 FDD · Item 7 · PDF p. 17 | $197,600 – $277,749 Total - Single Territory 2026 FDD · Item 7 · PDF p. 22 |
| Standard initial franchise fee (Item 5) | $5,000 A $50,000 Territory Fee and $5,000 Initial Training Fee are also due at signing. 2026 FDD · Item 5 · PDF p. 9 | $59,500 The fee includes one Territory with approximately 100,000 owner-occupied homes. 2026 FDD · Item 5 · PDF p. 13 |
| Royalty (Item 6) | 8%/15% NA; $500/mo min m13 Royalty 2026 FDD · Item 6 · PDF p. 10 | 5% or $4k/$7k min +addl. Royalty 2026 FDD · Item 6 · PDF p. 14 |
| Brand / advertising fund (Item 6) | 1% of percentage of gross sales; $200 monthly minimum beginning in month 13 Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 11 | 2% of gross sales Brand Development Fee 2026 FDD · Item 6 · PDF p. 15 |
| System scale & health | ||
| Total outlets (Item 20) | 24 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 50 | 16 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 53 |
| Net outlet change (Item 20) | +16 Calculated: 8 at end of 2023 → 24 at end of 2025 | −4 Calculated: 20 at end of 2023 → 16 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | 7 Closures, terminations & non-renewals in 2025 · Calculated turnover 38.9% of outlets at start of year 2026 FDD · Item 20 · PDF p. 53 |
| Franchising since (Item 1) | April 2023 2026 FDD · Item 1 · PDF p. 6 | October 2017 2026 FDD · Item 1 · PDF p. 10 |
| Franchisor founded (Item 1) | 2023 2026 FDD · Item 1 · PDF p. 6 | 2017; organized June 21, 2017 2026 FDD · Item 1 · PDF p. 10 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (5 locations) — revenue $402,390 other Gross Sales · 2026 FDD · Item 19 · PDF p. 48 Company-owned (1 locations) — revenue $6,720,279 other Gross Sales · 2026 FDD · Item 19 · PDF p. 49 | Franchised (5 franchisee) — revenue — the 5 franchisee-owned outlets in our system that were open and operating for t… $2,559,409 median Gross sales per Territory by outlet · 2026 FDD · Item 19 · PDF p. 52 Franchised (5 franchisee) — revenue — the 5 franchisee-owned outlets $2,074,684 mean gross sales per Territory by outlet · 2026 FDD · Item 19 · PDF p. 52 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.