Franchise opportunities compared
ASP Americas Swimming Pool Company vs Border Magic
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Border Magic discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only ASP Americas Swimming Pool Company has reviewed Item 19 figures here.
| Disclosure |  ASP Americas Swimming Pool Company |  Border Magic |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $88,695 – $213,171 TOTALS 2026 FDD · Item 7 · PDF p. 29 | $144,715 – $207,715 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $40,000 The franchisor may add an Additional Pool Fee of $2.50 to $5.00 per pool when adjusting a territory. 2026 FDD · Item 5 · PDF p. 14 | $63,000 The fee is uniformly imposed, fully earned, and nonrefundable upon payment. 2026 FDD · Item 5 · PDF p. 10 |
| Royalty (Item 6) | 7%/6%/5% revenue tiers Royalty Fee 2026 FDD · Item 6 · PDF p. 18 | 7% or $750–$1,500/mo min Royalty Fee 2026 FDD · Item 6 · PDF p. 12 |
| Brand / advertising fund (Item 6) | 1% of percentage of gross revenue Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 18 | $50,090 Trailer, marketing and other initial supplies 2026 FDD · Item 6 · PDF p. 11 |
| System scale & health | ||
| Total outlets (Item 20) | 410 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 74 | 26 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 47 |
| Net outlet change (Item 20) | +35 Calculated: 375 at end of 2023 → 410 at end of 2025 | −12 Calculated: 38 at end of 2023 → 26 at end of 2025 |
| Outlet exits (Item 20) | 30 Closures, terminations & non-renewals in 2025 · Calculated turnover 7.7% of outlets at start of year 2026 FDD · Item 20 · PDF p. 74 | 10 Closures, terminations & non-renewals in 2025 · Calculated turnover 31.3% of outlets at start of year 2026 FDD · Item 20 · PDF p. 47 |
| Franchising since (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | 2017 2026 FDD · Item 1 · PDF p. 8 |
| Franchisor founded (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | Organized in Texas on September 29, 2017 2026 FDD · Item 1 · PDF p. 8 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (112 territories) — revenue $101,075,185 other Same Store Sales · 2026 FDD · Item 19 · PDF p. 69 Franchised (127 territories) — revenue $187,849 other Gross Revenue Per Territory · 2026 FDD · Item 19 · PDF p. 70 Franchised locations — revenue and other measures $91,165,076 other Total Systemwide Sales · 2026 FDD · Item 19 · PDF p. 68 +2 more groups in the full report | No reviewed Item 19 figures |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
ASP Americas Swimming Pool Company vs Border Magic: common questions
- Which costs less to open, ASP Americas Swimming Pool Company or Border Magic?
- ASP Americas Swimming Pool Company: $88,695 – $213,171 (2026 FDD · Item 7 · PDF p. 29); Border Magic: $144,715 – $207,715 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for ASP Americas Swimming Pool Company. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do ASP Americas Swimming Pool Company and Border Magic royalties compare?
- ASP Americas Swimming Pool Company: 7%/6%/5% revenue tiers (2026 FDD · Item 6 · PDF p. 18); Border Magic: 7% or $750–$1,500/mo min (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, ASP Americas Swimming Pool Company or Border Magic?
- ASP Americas Swimming Pool Company: 410 (2026 FDD · Item 20 · PDF p. 74); Border Magic: 26 (2026 FDD · Item 20 · PDF p. 47). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do ASP Americas Swimming Pool Company and Border Magic disclose financial performance (Item 19)?
- ASP Americas Swimming Pool Company has reviewed Item 19 figures for 5 location groups; Border Magic has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.