Franchise opportunities compared
ASP Americas Swimming Pool Company vs Gotcha Covered
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (ASP Americas Swimming Pool Company: 5, Gotcha Covered: 4). Different groups are not directly comparable.
| Disclosure |  ASP Americas Swimming Pool Company |  Gotcha Covered |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $88,695 – $213,171 TOTALS 2026 FDD · Item 7 · PDF p. 29 | $122,760 Total Estimated Initial Investment (single-unit opening) 2026 FDD · Item 7 · PDF p. 22 |
| Standard initial franchise fee (Item 5) | $40,000 The franchisor may add an Additional Pool Fee of $2.50 to $5.00 per pool when adjusting a territory. 2026 FDD · Item 5 · PDF p. 14 | $69,900 It is uniform except as described, fully earned when paid, and non-refundable. (Page 15) 2026 FDD · Item 5 · PDF p. 14 |
| Royalty (Item 6) | 7%/6%/5% revenue tiers Royalty Fee 2026 FDD · Item 6 · PDF p. 18 | $350 Monthly amount varies by month of operation (plus $0.06 for each household of your territory in excess of 30,000) Royalty 2026 FDD · Item 6 · PDF p. 16 |
| Brand / advertising fund (Item 6) | 1% of percentage of gross revenue Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 18 | $125/mo Marketing Fund Fee — Monthly amount varies by month of operation 2026 FDD · Item 6 · PDF p. 16 |
| System scale & health | ||
| Total outlets (Item 20) | 410 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 74 | 172 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 56 |
| Net outlet change (Item 20) | +35 Calculated: 375 at end of 2023 → 410 at end of 2025 | +9 Calculated: 163 at end of 2023 → 172 at end of 2025 |
| Outlet exits (Item 20) | 30 Closures, terminations & non-renewals in 2025 · Calculated turnover 7.7% of outlets at start of year 2026 FDD · Item 20 · PDF p. 74 | 21 Closures, terminations & non-renewals in 2025 · Calculated turnover 12.4% of outlets at start of year 2026 FDD · Item 20 · PDF p. 56 |
| Franchising since (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | May 2009 2026 FDD · Item 1 · PDF p. 10 |
| Franchisor founded (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | Formed in 2009 2026 FDD · Item 1 · PDF p. 10 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (112 territories) — revenue $101,075,185 other Same Store Sales · 2026 FDD · Item 19 · PDF p. 69 Franchised (127 territories) — revenue $187,849 other Gross Revenue Per Territory · 2026 FDD · Item 19 · PDF p. 70 Franchised locations — revenue and other measures $91,165,076 other Total Systemwide Sales · 2026 FDD · Item 19 · PDF p. 68 +2 more groups in the full report | Franchised (126 locations) — other measures and revenue $48,506 mean Monthly Sales · 2026 FDD · Item 19 · PDF p. 51 Franchised (87 locations) — other measures 60.81 percent mean Overall Sale Margin · 2026 FDD · Item 19 · PDF p. 53 Franchised (134 locations) — other measures 51.32 percent mean Overall Close Ratio · 2026 FDD · Item 19 · PDF p. 52 +1 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.