Franchise opportunities compared
ASP Americas Swimming Pool Company vs Lawn Doctor
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (ASP Americas Swimming Pool Company: 5, Lawn Doctor: 5). Different groups are not directly comparable.
| Disclosure |  ASP Americas Swimming Pool Company |  Lawn Doctor |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $88,695 – $213,171 TOTALS 2026 FDD · Item 7 · PDF p. 29 | $135,820 – $163,902 TOTAL ESTIMATED INITIAL INVESTMENT FOR LAWN DOCTOR BUSINESS 2026 FDD · Item 7 · PDF p. 21 |
| Standard initial franchise fee (Item 5) | $40,000 The franchisor may add an Additional Pool Fee of $2.50 to $5.00 per pool when adjusting a territory. 2026 FDD · Item 5 · PDF p. 14 | $50,000 Item 5 also lists a $61,600 initial training, supply and support fee. 2026 FDD · Item 5 · PDF p. 13 |
| Royalty (Item 6) | 7%/6%/5% revenue tiers Royalty Fee 2026 FDD · Item 6 · PDF p. 18 | 10% of Net Revenues Royalty and Service Fee 2026 FDD · Item 6 · PDF p. 14 |
| Brand / advertising fund (Item 6) | 1% of percentage of gross revenue Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 18 | 0% of net revenues Marketing and Promotion Fund 2026 FDD · Item 6 · PDF p. 15 |
| System scale & health | ||
| Total outlets (Item 20) | 410 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 74 | 675 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 55 |
| Net outlet change (Item 20) | +35 Calculated: 375 at end of 2023 → 410 at end of 2025 | +45 Calculated: 630 at end of 2023 → 675 at end of 2025 |
| Outlet exits (Item 20) | 30 Closures, terminations & non-renewals in 2025 · Calculated turnover 7.7% of outlets at start of year 2026 FDD · Item 20 · PDF p. 74 | 5 Closures, terminations & non-renewals in 2025 · Calculated turnover 0.8% of outlets at start of year 2026 FDD · Item 20 · PDF p. 55 |
| Franchising since (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | 1967 2026 FDD · Item 1 · PDF p. 9 |
| Franchisor founded (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | 1967 2026 FDD · Item 1 · PDF p. 8 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (112 territories) — revenue $101,075,185 other Same Store Sales · 2026 FDD · Item 19 · PDF p. 69 Franchised (127 territories) — revenue $187,849 other Gross Revenue Per Territory · 2026 FDD · Item 19 · PDF p. 70 Franchised locations — revenue and other measures $91,165,076 other Total Systemwide Sales · 2026 FDD · Item 19 · PDF p. 68 +2 more groups in the full report | Franchised (202 locations) — memberships and revenue $774 mean Annual Customer Revenue · 2026 FDD · Item 19 · PDF p. 52 Franchised (202 franchisees) — revenue — 202 Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More a… $1,723,081 mean Net Revenues · 2026 FDD · Item 19 · PDF p. 51 Franchised (202 franchisees) — revenue — 202 Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More a… $1,170,356 mean Net Revenues · 2026 FDD · Item 19 · PDF p. 52 +2 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
ASP Americas Swimming Pool Company vs Lawn Doctor: common questions
- Which costs less to open, ASP Americas Swimming Pool Company or Lawn Doctor?
- ASP Americas Swimming Pool Company: $88,695 – $213,171 (2026 FDD · Item 7 · PDF p. 29); Lawn Doctor: $135,820 – $163,902 (2026 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for ASP Americas Swimming Pool Company. Estimates are not quotes, and the FDD years may differ.
- How do ASP Americas Swimming Pool Company and Lawn Doctor royalties compare?
- ASP Americas Swimming Pool Company: 7%/6%/5% revenue tiers (2026 FDD · Item 6 · PDF p. 18); Lawn Doctor: 10% of Net Revenues (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, ASP Americas Swimming Pool Company or Lawn Doctor?
- ASP Americas Swimming Pool Company: 410 (2026 FDD · Item 20 · PDF p. 74); Lawn Doctor: 675 (2026 FDD · Item 20 · PDF p. 55). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do ASP Americas Swimming Pool Company and Lawn Doctor disclose financial performance (Item 19)?
- ASP Americas Swimming Pool Company has reviewed Item 19 figures for 5 location groups; Lawn Doctor has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.