Franchise opportunities compared

    ASP Americas Swimming Pool Company vs Lawn Squad

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    ASP Americas Swimming Pool Company

    $88,695 – $213,171

    2026 FDD · Item 7 · PDF p. 29

    Lawn Squad

    $93,930 – $132,766

    2026 FDD · Item 7 · PDF p. 30

    Initial franchise fee · Item 5

    ASP Americas Swimming Pool Company

    $40,000

    2026 FDD · Item 5 · PDF p. 14

    Lawn Squad

    $45,000

    2026 FDD · Item 5 · PDF p. 15

    Royalty · Item 6

    ASP Americas Swimming Pool Company

    7%/6%/5% revenue tiers

    2026 FDD · Item 6 · PDF p. 18

    Lawn Squad

    7% of gross revenue

    2026 FDD · Item 6 · PDF p. 18

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (ASP Americas Swimming Pool Company: 5, Lawn Squad: 8). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    ASP Americas Swimming Pool Company

    $88,695 – $213,171
    TOTALS
    2026 FDD · Item 7 · PDF p. 29

    Lawn Squad

    $93,930 – $132,766
    TOTALS
    2026 FDD · Item 7 · PDF p. 30
    Standard initial franchise fee (Item 5)

    ASP Americas Swimming Pool Company

    $40,000
    The franchisor may add an Additional Pool Fee of $2.50 to $5.00 per pool when adjusting a territory.
    2026 FDD · Item 5 · PDF p. 14

    Lawn Squad

    $45,000
    Item 5 also lists a $7,600 setup and onboarding fee paid in addition to the Franchise Fee.
    2026 FDD · Item 5 · PDF p. 15
    Royalty (Item 6)

    ASP Americas Swimming Pool Company

    7%/6%/5% revenue tiers
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 18

    Lawn Squad

    7% of gross revenue
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 18
    Brand / advertising fund (Item 6)

    ASP Americas Swimming Pool Company

    1% of percentage of gross revenue
    Brand Fund Contribution
    2026 FDD · Item 6 · PDF p. 18

    Lawn Squad

    2% of gross revenue
    Brand Fund Contribution
    2026 FDD · Item 6 · PDF p. 18

    System scale & health

    Total outlets (Item 20)

    ASP Americas Swimming Pool Company

    410
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 74

    Lawn Squad

    28
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 75
    Net outlet change (Item 20)

    ASP Americas Swimming Pool Company

    +35
    Calculated: 375 at end of 2023 → 410 at end of 2025

    Lawn Squad

    +18
    Calculated: 10 at end of 2023 → 28 at end of 2025
    Outlet exits (Item 20)

    ASP Americas Swimming Pool Company

    30
    Closures, terminations & non-renewals in 2025 · Calculated turnover 7.7% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 74

    Lawn Squad

    0
    Closures, terminations & non-renewals in 2025 · Calculated turnover 0.0% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 75
    Franchising since (Item 1)

    ASP Americas Swimming Pool Company

    2021
    2026 FDD · Item 1 · PDF p. 6

    Lawn Squad

    2023
    2026 FDD · Item 1 · PDF p. 7
    Franchisor founded (Item 1)

    ASP Americas Swimming Pool Company

    2021
    2026 FDD · Item 1 · PDF p. 6

    Lawn Squad

    2023
    2026 FDD · Item 1 · PDF p. 7

    Financial performance (Item 19), by location group

    ASP Americas Swimming Pool Company
    Franchised (112 territories) — revenue
    $101,075,185
    other Same Store Sales
    2026 FDD · Item 19 · PDF p. 69
    Franchised (127 territories) — revenue
    $187,849
    other Gross Revenue Per Territory
    2026 FDD · Item 19 · PDF p. 70
    Franchised locations — revenue and other measures
    $91,165,076
    other Total Systemwide Sales
    2026 FDD · Item 19 · PDF p. 68
    +2 more groups in the full report
    Lawn Squad
    Franchised (7 territories) — revenue — 7 Territories (4 franchisees) that were in operation for the entire 2025 fiscal…
    $223,707
    other Highest Gross Revenue of Territories in Group
    2026 FDD · Item 19 · PDF p. 73
    Franchised (15 franchisees) — other measures and revenue and memberships
    45 percent
    mean Franchised Businesses Sales Conversion Rate
    2026 FDD · Item 19 · PDF p. 74
    Franchised (15 franchisees) — other measures
    92 percent
    mean Franchised Businesses Net Promoter Score
    2026 FDD · Item 19 · PDF p. 74
    +5 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    ASP Americas Swimming Pool Company vs Lawn Squad: common questions

    Which costs less to open, ASP Americas Swimming Pool Company or Lawn Squad?
    ASP Americas Swimming Pool Company: $88,695 – $213,171 (2026 FDD · Item 7 · PDF p. 29); Lawn Squad: $93,930 – $132,766 (2026 FDD · Item 7 · PDF p. 30). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for ASP Americas Swimming Pool Company. Estimates are not quotes, and the FDD years may differ.
    How do ASP Americas Swimming Pool Company and Lawn Squad royalties compare?
    ASP Americas Swimming Pool Company: 7%/6%/5% revenue tiers (2026 FDD · Item 6 · PDF p. 18); Lawn Squad: 7% of gross revenue (2026 FDD · Item 6 · PDF p. 18). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, ASP Americas Swimming Pool Company or Lawn Squad?
    ASP Americas Swimming Pool Company: 410 (2026 FDD · Item 20 · PDF p. 74); Lawn Squad: 28 (2026 FDD · Item 20 · PDF p. 75). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do ASP Americas Swimming Pool Company and Lawn Squad disclose financial performance (Item 19)?
    ASP Americas Swimming Pool Company has reviewed Item 19 figures for 5 location groups; Lawn Squad has reviewed Item 19 figures for 8 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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