Franchise opportunities compared
ASP Americas Swimming Pool Company vs Service Experts
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Service Experts discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (ASP Americas Swimming Pool Company: 5, Service Experts: 5). Different groups are not directly comparable.
| Disclosure |  ASP Americas Swimming Pool Company |  Service Experts |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $88,695 – $213,171 TOTALS 2026 FDD · Item 7 · PDF p. 29 | $129,500 – $230,900 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $40,000 The franchisor may add an Additional Pool Fee of $2.50 to $5.00 per pool when adjusting a territory. 2026 FDD · Item 5 · PDF p. 14 | Not available No single standard fee identified |
| Royalty (Item 6) | 7%/6%/5% revenue tiers Royalty Fee 2026 FDD · Item 6 · PDF p. 18 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | 1% of percentage of gross revenue Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 18 | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 410 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 74 | 84 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 71 |
| Net outlet change (Item 20) | +35 Calculated: 375 at end of 2023 → 410 at end of 2025 | +1 Calculated: 83 at end of 2023 → 84 at end of 2025 |
| Outlet exits (Item 20) | 30 Closures, terminations & non-renewals in 2025 · Calculated turnover 7.7% of outlets at start of year 2026 FDD · Item 20 · PDF p. 74 | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | 2025 From a verified franchisor listing |
| Franchisor founded (Item 1) | 2021 2026 FDD · Item 1 · PDF p. 6 | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (112 territories) — revenue $101,075,185 other Same Store Sales · 2026 FDD · Item 19 · PDF p. 69 Franchised (127 territories) — revenue $187,849 other Gross Revenue Per Territory · 2026 FDD · Item 19 · PDF p. 70 Franchised locations — revenue and other measures $91,165,076 other Total Systemwide Sales · 2026 FDD · Item 19 · PDF p. 68 +2 more groups in the full report | Locations counted not stated in the reviewed record — 48 disclosed US outlets of 76 corporate locations, full reporting period, resid… 42 percent other 1st Quartile · 2026 FDD · Item 19 · PDF p. 66 Locations counted not stated in the reviewed record — 48 disclosed US outlets of 76 corporate locations, full reporting period, resid… $25,585,759 other Total · 2026 FDD · Item 19 · PDF p. 66 Locations counted not stated in the reviewed record — Continuous leadership for 24 months ending December 13, 2025 $7,896,409 other Continuous leadership · 2026 FDD · Item 19 · PDF p. 68 +2 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.