Franopolis

    Franchise opportunities compared

    ASP Americas Swimming Pool Company vs STORsquare

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (ASP Americas Swimming Pool Company: 5, STORsquare: 1). Different groups are not directly comparable.
    DisclosureASP Americas Swimming Pool CompanySSTORsquare
    Financial commitment
    Estimated initial investment (Item 7)
    $88,695 – $213,171
    TOTALS
    2026 FDD · Item 7 · PDF p. 29
    $165,770
    TOTAL for one Territory: $165,770 low amount to $433,900 high amount.
    2026 FDD · Item 7 · PDF p. 17
    Standard initial franchise fee (Item 5)
    $40,000
    The franchisor may add an Additional Pool Fee of $2.50 to $5.00 per pool when adjusting a territory.
    2026 FDD · Item 5 · PDF p. 14
    $54,900
    2026 FDD · Item 5 · PDF p. 9
    Royalty (Item 6)
    7%/6%/5% revenue tiers
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 18
    $7.50
    Royalty weekly startsmonth7
    2026 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)
    1% of percentage of gross revenue
    Brand Fund Contribution
    2026 FDD · Item 6 · PDF p. 18
    $2.00
    Brand fund current
    2026 FDD · Item 6 · PDF p. 11
    System scale & health
    Total outlets (Item 20)
    410
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 74
    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)
    +35
    Calculated: 375 at end of 2023 → 410 at end of 2025
    Not available
    Only one year reported
    Outlet exits (Item 20)
    30
    Closures, terminations & non-renewals in 2025 · Calculated turnover 7.7% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 74
    Not available
    No complete exit records for a year
    Franchising since (Item 1)
    2021
    2026 FDD · Item 1 · PDF p. 6
    Not available
    Not in reviewed records
    Franchisor founded (Item 1)
    2021
    2026 FDD · Item 1 · PDF p. 6
    Not available
    Not in reviewed records
    Performance (Item 19)
    Financial performance (Item 19), by location group
    Franchised (112 territories) — revenue
    $101,075,185
    other Same Store Sales · 2026 FDD · Item 19 · PDF p. 69
    Franchised (127 territories) — revenue
    $187,849
    other Gross Revenue Per Territory · 2026 FDD · Item 19 · PDF p. 70
    Franchised locations — revenue and other measures
    $91,165,076
    other Total Systemwide Sales · 2026 FDD · Item 19 · PDF p. 68
    +2 more groups in the full report
    Locations counted not stated in the reviewed record
    $2,673
    other Office Expenses · 2026 FDD · Item 19 · PDF p. 46

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

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