Franchise opportunities compared
Basecamp Fitness vs True Movement
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2025 FDDs.
- Only Basecamp Fitness has reviewed Item 19 figures here.
| Disclosure |  Basecamp Fitness | TMTrue Movement |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $513,073 – $832,511 TOTAL 2025 FDD · Item 7 · PDF p. 18 | $337,550 – $1,055,250 Total initial investment 2025 FDD · Item 7 · PDF p. 21 |
| Standard initial franchise fee (Item 5) | $42,500 Item 5 offers discounted pricing for veterans and qualifying existing franchisees. 2025 FDD · Item 5 · PDF p. 8 | $50,000 2025 FDD · Item 5 · PDF p. 14 |
| Royalty (Item 6) | 8% of gross revenue Royalty Fee 2025 FDD · Item 6 · PDF p. 11 | $7.00 Royalty 2025 FDD · Item 6 · PDF p. 15 |
| Brand / advertising fund (Item 6) | 2% of percentage of monthly gross revenue General Advertising and Marketing Fund Contributions 2025 FDD · Item 6 · PDF p. 11 | $4.00 Advertising Fee maximum 2025 FDD · Item 6 · PDF p. 18 |
| System scale & health | ||
| Total outlets (Item 20) | 23 Outlets at end of 2024 2025 FDD · Item 20 · PDF p. 51 | Not available No reviewed outlet counts |
| Net outlet change (Item 20) | +9 Calculated: 14 at end of 2022 → 23 at end of 2024 | Not available Only one year reported |
| Outlet exits (Item 20) | 2 Closures, terminations & non-renewals in 2024 · Calculated turnover 9.5% of outlets at start of year 2025 FDD · Item 20 · PDF p. 51 | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2021 2025 FDD · Item 1 · PDF p. 9 | Not available Not in reviewed records |
| Franchisor founded (Item 1) | 2013 2025 FDD · Item 1 · PDF p. 9 | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (16 studios) — revenue $370,177 median Gross Revenues · 2025 FDD · Item 19 · PDF p. 49 Franchised and company-owned (20 studios) — revenue $423,986 median Gross Revenues · 2025 FDD · Item 19 · PDF p. 50 Company-owned (4 studios) — revenue $951,500 mean Annual Gross Revenues · 2025 FDD · Item 19 · PDF p. 50 | Not disclosed — no Item 19 financial performance representation |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.