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    Franchise opportunities compared

    Better Homes and Gardens Real Estate vs Coldwell Banker

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Better Homes and Gardens Real Estate2026 FDDCBColdwell Banker2025 FDD

    Initial investment · Item 7

    Better Homes and Gardens Real Estate

    $33,970 – $456,600

    2026 FDD · Item 7

    Coldwell Banker

    $32,870 – $514,675

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Better Homes and Gardens Real Estate

    $25,000

    2026 FDD · Item 5 · PDF p. 28

    Coldwell Banker

    Not available

    Royalty · Item 6

    Better Homes and Gardens Real Estate

    5% · percent of Gross Revenue, with an annual cap of $6,250.00 per affiliated sales associate

    2026 FDD · Item 6 · PDF p. 28

    Coldwell Banker

    5.5%

    2025 FDD · Item 6 · PDF p. 28

    Before you compare

    • Better Homes and Gardens Real Estate figures come from its 2026 FDD and Coldwell Banker figures from its 2025 FDD, so the years differ.
    • Better Homes and Gardens Real Estate and Coldwell Banker disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Better Homes and Gardens Real Estate

    $33,970 – $456,600
    2026 FDD · Item 7

    Coldwell Banker

    $32,870 – $514,675
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Better Homes and Gardens Real Estate

    $25,000
    The franchisor says it may waive or reduce this fee under its sales incentive program.
    2026 FDD · Item 5 · PDF p. 28

    Coldwell Banker

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Better Homes and Gardens Real Estate

    5% · percent of Gross Revenue, with an annual cap of $6,250.00 per affiliated sales associate
    Royalty Fees Program A
    2026 FDD · Item 6 · PDF p. 28

    Coldwell Banker

    5.5%
    Royalty fee percentage set annually
    2025 FDD · Item 6 · PDF p. 28
    Brand / advertising fund (Item 6)

    Better Homes and Gardens Real Estate

    1% of gross revenue up to a bmf contribution per affiliated sales associate of $1,250.00
    Brand Marketing Fund Fees Program A below threshold
    2026 FDD · Item 6 · PDF p. 30

    Coldwell Banker

    0.5%
    Brand Marketing Fund contribution rate — 0.5%
    2025 FDD · Item 6 · PDF p. 29

    System scale & health

    Total outlets (Item 20)

    Better Homes and Gardens Real Estate

    362
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 73

    Coldwell Banker

    1,814
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 70
    Net outlet change (Item 20)

    Better Homes and Gardens Real Estate

    −42
    Calculated: 404 at end of 2023 → 362 at end of 2025

    Coldwell Banker

    −178
    Calculated: 1,992 at end of 2022 → 1,814 at end of 2024
    Outlet exits (Item 20)

    Better Homes and Gardens Real Estate

    Not available
    No complete exit records for a year

    Coldwell Banker

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Better Homes and Gardens Real Estate

    2008
    2026 FDD · Item 1 · PDF p. 10

    Coldwell Banker

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Better Homes and Gardens Real Estate

    2007
    2026 FDD · Item 1 · PDF p. 9

    Coldwell Banker

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Better Homes and Gardens Real Estate

    Not disclosed — no Item 19 financial performance representation

    CBColdwell Banker

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Better Homes and Gardens Real Estate vs Coldwell Banker: common questions

    Which costs less to open, Better Homes and Gardens Real Estate or Coldwell Banker?
    Better Homes and Gardens Real Estate: $33,970 – $456,600 (2026 FDD · Item 7); Coldwell Banker: $32,870 – $514,675 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Coldwell Banker. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Better Homes and Gardens Real Estate and Coldwell Banker royalties compare?
    Better Homes and Gardens Real Estate: 5% · percent of Gross Revenue, with an annual cap of $6,250.00 per affiliated sales associate (2026 FDD · Item 6 · PDF p. 28); Coldwell Banker: 5.5% (2025 FDD · Item 6 · PDF p. 28). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Better Homes and Gardens Real Estate or Coldwell Banker?
    Better Homes and Gardens Real Estate: 362 (2026 FDD · Item 20 · PDF p. 73); Coldwell Banker: 1,814 (2025 FDD · Item 20 · PDF p. 70). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Better Homes and Gardens Real Estate and Coldwell Banker disclose financial performance (Item 19)?
    Better Homes and Gardens Real Estate makes no Item 19 financial performance representation; Coldwell Banker makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Better Homes and Gardens Real Estate report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Full Coldwell Banker report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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