Franchise opportunities compared
Bricks Minifigs vs Wild Birds Unlimited, Inc.
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Wild Birds Unlimited, Inc. discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Bricks Minifigs: 7, Wild Birds Unlimited, Inc.: 34). Different groups are not directly comparable.
| Disclosure |  Bricks Minifigs |  Wild Birds Unlimited, Inc. |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $303,500 – $597,500 ,000 As Incurred As Incurred See Note 5 Total — low end 2026 FDD · Item 7 · PDF p. 66 | $190,135 – $346,892 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $40,000 2026 FDD · Item 5 · PDF p. 57 | Not available No single standard fee identified |
| Royalty (Item 6) | $500 Royalty minimum per month 2026 FDD · Item 6 · PDF p. 59 | $4.00 ITEM 6 Other Fees 1 Type of Fee Amount Due Date Remarks Royalty — 4% 2026 FDD · Item 6 · PDF p. 14 |
| Brand / advertising fund (Item 6) | $1.00 Brand Fund 2026 FDD · Item 6 · PDF p. 59 | $1.00 Date Remarks of this Disclosure Document. W ILD B IRDS U NLIMITED Advertising Fund 5 — 1% 2026 FDD · Item 6 · PDF p. 15 |
| System scale & health | ||
| Total outlets (Item 20) | Not available No reviewed outlet counts | 690 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 65 |
| Net outlet change (Item 20) | Not available Only one year reported | +10 Calculated: 680 at end of 2023 → 690 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 1983 From a verified franchisor listing |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — 2025 Full-Year Locations: franchised locations open and operating Jan. 1–Dec. 3… $507,684 other Table 1 average revenue · 2026 FDD · Item 19 · PDF p. 105 Locations counted not stated in the reviewed record — 2025 franchisee revenue quartile with 39 locations. $740,073 other Table 2 1st Percentile · 2026 FDD · Item 19 · PDF p. 106 Locations counted not stated in the reviewed record — 2025 franchisee revenue quartile with 38 locations. $15,703,223 other Table 2 3rd Percentile total revenue · 2026 FDD · Item 19 · PDF p. 106 +4 more groups in the full report | Locations counted not stated in the reviewed record — Schedule1 same store24months — 2024 149 stores other Number/Percentage of Stores Exceeding Average Same Store Sales Percent Change · 2026 FDD · Item 19 · PDF p. 54 Locations counted not stated in the reviewed record — Annual gross sales ranges12months;source total 5 stores other Schedule2C Over $2,000,000 · 2026 FDD · Item 19 · PDF p. 56 Locations counted not stated in the reviewed record — Annual gross sales ranges12months;source total 79 stores other Schedule2C $750,000.01 - $1,000,000 · 2026 FDD · Item 19 · PDF p. 55 +31 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.