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    Franchise opportunities compared

    Coldwell Banker vs Realty Executives

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    CBColdwell Banker2025 FDDRealty Executives2025 FDD

    Initial investment · Item 7

    Coldwell Banker

    $32,870 – $514,675

    2025 FDD · Item 7

    Realty Executives

    $54,700 – $443,500

    2025 FDD · Item 7 · PDF p. 22

    Initial franchise fee · Item 5

    Coldwell Banker

    Not available

    Realty Executives

    Not available

    Royalty · Item 6

    Coldwell Banker

    5.5%

    2025 FDD · Item 6 · PDF p. 28

    Realty Executives

    Not available

    Before you compare

    • Both sets of figures come from 2025 FDDs.
    • Coldwell Banker discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Coldwell Banker

    $32,870 – $514,675
    2025 FDD · Item 7

    Realty Executives

    $54,700 – $443,500
    Total estimated initial investment: $54,700–$443,500
    2025 FDD · Item 7 · PDF p. 22
    Standard initial franchise fee (Item 5)

    Coldwell Banker

    Not available
    No single standard fee identified

    Realty Executives

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Coldwell Banker

    5.5%
    Royalty fee percentage set annually
    2025 FDD · Item 6 · PDF p. 28

    Realty Executives

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Coldwell Banker

    0.5%
    Brand Marketing Fund contribution rate — 0.5%
    2025 FDD · Item 6 · PDF p. 29

    Realty Executives

    $300
    Monthly Marketing Fee: $300 × greater of salesperson count or quota
    2025 FDD · Item 6 · PDF p. 20

    System scale & health

    Total outlets (Item 20)

    Coldwell Banker

    1,814
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 70

    Realty Executives

    223
    Outlets at end of 2025
    2025 FDD · Item 20 · PDF p. 49
    Net outlet change (Item 20)

    Coldwell Banker

    −178
    Calculated: 1,992 at end of 2022 → 1,814 at end of 2024

    Realty Executives

    −64
    Calculated: 287 at end of 2023 → 223 at end of 2025
    Outlet exits (Item 20)

    Coldwell Banker

    Not available
    No complete exit records for a year

    Realty Executives

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Coldwell Banker

    Not available
    Not in reviewed records

    Realty Executives

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Coldwell Banker

    Not available
    Not in reviewed records

    Realty Executives

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    CBColdwell Banker

    Not disclosed — no Item 19 financial performance representation

    Realty Executives

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Coldwell Banker vs Realty Executives: common questions

    Which costs less to open, Coldwell Banker or Realty Executives?
    Coldwell Banker: $32,870 – $514,675 (2025 FDD · Item 7); Realty Executives: $54,700 – $443,500 (2025 FDD · Item 7 · PDF p. 22). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Coldwell Banker. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Coldwell Banker or Realty Executives?
    Coldwell Banker: 1,814 (2025 FDD · Item 20 · PDF p. 70); Realty Executives: 223 (2025 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Coldwell Banker and Realty Executives disclose financial performance (Item 19)?
    Coldwell Banker makes no Item 19 financial performance representation; Realty Executives makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Coldwell Banker report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Realty Executives report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

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