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    Franchise opportunities compared

    Do The Beach vs Southern Steer

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Do The Beach2026 FDDSouthern Steer2026 FDD

    Initial investment · Item 7

    Do The Beach

    $1,004,900 – $2,820,700

    2026 FDD · Item 7

    Southern Steer

    $376,223

    2026 FDD · Item 7 · PDF p. 20

    Initial franchise fee · Item 5

    Do The Beach

    $40,000

    2026 FDD · Item 5 · PDF p. 11

    Southern Steer

    $59,500

    2026 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    Do The Beach

    7%

    2026 FDD · Item 6 · PDF p. 13

    Southern Steer

    1 3 ) — 250

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Do The Beach discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Do The Beach: 1, Southern Steer: 8). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Do The Beach

    $1,004,900 – $2,820,700
    2026 FDD · Item 7

    Southern Steer

    $376,223
    m When You sign the MUDA Us Initial Investment for First Southern Steer Business (2) — 376223
    2026 FDD · Item 7 · PDF p. 20
    Standard initial franchise fee (Item 5)

    Do The Beach

    $40,000
    2026 FDD · Item 5 · PDF p. 11

    Southern Steer

    $59,500
    2026 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    Do The Beach

    7%
    Royalty
    2026 FDD · Item 6 · PDF p. 13

    Southern Steer

    1 3 ) — 250
    on to the Royalty Fee and Brand Fund Contribution, if any. Liquidated Damages
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Do The Beach

    2%
    Brand Development Fund maximum — 2%
    2026 FDD · Item 6 · PDF p. 13

    Southern Steer

    2% of 3) — 2%
    on each individual Southern Steer Business You operate . Brand Fund Contribution
    2026 FDD · Item 6 · PDF p. 11

    System scale & health

    Total outlets (Item 20)

    Do The Beach

    1
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 56

    Southern Steer

    9
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 57
    Net outlet change (Item 20)

    Do The Beach

    +1
    Calculated: 0 at end of 2023 → 1 at end of 2025

    Southern Steer

    +5
    Calculated: 4 at end of 2023 → 9 at end of 2025
    Outlet exits (Item 20)

    Do The Beach

    Not available
    No complete exit records for a year

    Southern Steer

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Do The Beach

    Not available
    Not in reviewed records

    Southern Steer

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Do The Beach

    Not available
    Not in reviewed records

    Southern Steer

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Do The Beach
    Locations counted not stated in the reviewed record
    50,802 visitors
    other Total visitors
    2026 FDD · Item 19 · PDF p. 55
    Southern Steer
    Locations counted not stated in the reviewed record — St. Petersburg
    0.7 percent
    other St. Petersburg
    2026 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Clearwater Florida
    44 percent
    other Clearwater
    2026 FDD · Item 19 · PDF p. 50
    Locations counted not stated in the reviewed record — Ocoee
    $13,452
    other Ocoee
    2026 FDD · Item 19 · PDF p. 53
    +5 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Do The Beach vs Southern Steer: common questions

    Which costs less to open, Do The Beach or Southern Steer?
    Do The Beach: $1,004,900 – $2,820,700 (2026 FDD · Item 7); Southern Steer: $376,223 (2026 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Southern Steer. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Do The Beach and Southern Steer royalties compare?
    Do The Beach: 7% (2026 FDD · Item 6 · PDF p. 13); Southern Steer: 1 3 ) — 250 (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Do The Beach or Southern Steer?
    Do The Beach: 1 (2026 FDD · Item 20 · PDF p. 56); Southern Steer: 9 (2026 FDD · Item 20 · PDF p. 57). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Do The Beach and Southern Steer disclose financial performance (Item 19)?
    Do The Beach has reviewed Item 19 figures for 1 location group; Southern Steer has reviewed Item 19 figures for 8 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Do The Beach report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Southern Steer report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Plain-language meaning of each Item