Franchise opportunities compared
Do The Beach vs traditional
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Do The Beach and traditional disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Do The Beach: 1, traditional: 5). Different groups are not directly comparable.
| Disclosure |  Do The Beach | Ttraditional |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $1,004,900 – $2,820,700 2026 FDD · Item 7 | $1,330,000 – $4,841,500 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $40,000 2026 FDD · Item 5 · PDF p. 11 | Not available No single standard fee identified |
| Royalty (Item 6) | 7% Royalty 2026 FDD · Item 6 · PDF p. 13 | 5% Royalty 2026 FDD · Item 6 · PDF p. 14 |
| Brand / advertising fund (Item 6) | 2% Brand Development Fund maximum — 2% 2026 FDD · Item 6 · PDF p. 13 | 3% Brand Development Fund — 3% 2026 FDD · Item 6 · PDF p. 15 |
| System scale & health | ||
| Total outlets (Item 20) | 1 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 56 | 161 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 80 |
| Net outlet change (Item 20) | +1 Calculated: 0 at end of 2023 → 1 at end of 2025 | +0 Calculated: 161 at end of 2023 → 161 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record 50,802 visitors other Total visitors · 2026 FDD · Item 19 · PDF p. 55 | Locations counted not stated in the reviewed record — All 154 franchised Mellow Mushroom restaurants operating throughout the 2025 Me… $154 other all group · 2026 FDD · Item 19 · PDF p. 78 Locations counted not stated in the reviewed record — Top 25% performing group: 38 franchised restaurants $3,039,278 other top group · 2026 FDD · Item 19 · PDF p. 78 Locations counted not stated in the reviewed record — Bottom group: 38 franchised restaurants in the disclosure's Bottom 25% cohort $38 other bottom group · 2026 FDD · Item 19 · PDF p. 79 +2 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Do The Beach vs traditional: common questions
- Which costs less to open, Do The Beach or traditional?
- Do The Beach: $1,004,900 – $2,820,700 (2026 FDD · Item 7); traditional: $1,330,000 – $4,841,500 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Do The Beach. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Do The Beach and traditional royalties compare?
- Do The Beach: 7% (2026 FDD · Item 6 · PDF p. 13); traditional: 5% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Do The Beach or traditional?
- Do The Beach: 1 (2026 FDD · Item 20 · PDF p. 56); traditional: 161 (2026 FDD · Item 20 · PDF p. 80). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Do The Beach and traditional disclose financial performance (Item 19)?
- Do The Beach has reviewed Item 19 figures for 1 location group; traditional has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.