Franchise opportunities compared
DoubleTree with Piebird vs Extended Stay America Suites
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Extended Stay America Suites discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Extended Stay America Suites has reviewed Item 19 figures here.
| Disclosure |  DoubleTree with Piebird | ESExtended Stay America Suites |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $1,427,231 – $64,868,539 TOTAL 2026 FDD · Item 7 · PDF p. 45 | $210,020 – $9,198,390 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $100,000 The fee is $100,000 plus $400 for each additional guest room or suite over 250. 2026 FDD · Item 5 · PDF p. 24 | $50,000 2026 FDD · Item 5 · PDF p. 16 |
| Royalty (Item 6) | 5% of gross rooms revenue General Monthly Royalty Fee 2026 FDD · Item 6 · PDF p. 29 | $5.50 Royalty: 5.5% of Gross Room Revenue, due on the 15th day of the following month 2026 FDD · Item 6 · PDF p. 19 |
| Brand / advertising fund (Item 6) | Not available No reviewed brand or advertising fund fee | $0.60 Agoda Marketing Fee: currently 0.6% of Gross Room Revenue for each Agoda-channel reservation; may increase with costs by no more than 10% per year, payable on demand in addition to the applicable commission 2026 FDD · Item 6 · PDF p. 20 |
| System scale & health | ||
| Total outlets (Item 20) | 0 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 93 | Not available No reviewed outlet counts |
| Net outlet change (Item 20) | +0 Calculated: 0 at end of 2023 → 0 at end of 2025 | Not available Only one year reported |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2026 2026 FDD · Item 1 · PDF p. 9 | Not available Not in reviewed records |
| Franchisor founded (Item 1) | 2007 2026 FDD · Item 1 · PDF p. 9 | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Not disclosed — no Item 19 financial performance representation | Locations counted not stated in the reviewed record — Owned Hotels 53 percent other Owned Occupancy At/exceeding average share · 2026 FDD · Item 19 · PDF p. 61 Locations counted not stated in the reviewed record — Franchised 94 percent other Franchised B2B7+night revenue Median share · 2026 FDD · Item 19 · PDF p. 66 Locations counted not stated in the reviewed record — Brand Hotels (combined Owned and Franchised) 92.9 percent other Combined B2B7+night revenue Median share · 2026 FDD · Item 19 · PDF p. 66 +3 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.