Franchise opportunities compared

    Elmer’s Breakfast*Lunch*Dinner vs IHOP

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Elmer’s Breakfast*Lunch*Dinner

    $1,146,750 – $4,672,125

    2026 FDD · Item 7

    IHOP

    $380,550 – $4,823,457

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Elmer’s Breakfast*Lunch*Dinner

    $40,000

    2026 FDD · Item 5 · PDF p. 11

    IHOP

    $15,000

    2026 FDD · Item 5 · PDF p. 19

    Royalty · Item 6

    Elmer’s Breakfast*Lunch*Dinner

    4%

    2026 FDD · Item 6 · PDF p. 12

    IHOP

    4.5%

    2026 FDD · Item 6 · PDF p. 21

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Elmer’s Breakfast*Lunch*Dinner and IHOP disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Elmer’s Breakfast*Lunch*Dinner: 4, IHOP: 39). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Elmer’s Breakfast*Lunch*Dinner

    $1,146,750 – $4,672,125
    2026 FDD · Item 7

    IHOP

    $380,550 – $4,823,457
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Elmer’s Breakfast*Lunch*Dinner

    $40,000
    2026 FDD · Item 5 · PDF p. 11

    IHOP

    $15,000
    2026 FDD · Item 5 · PDF p. 19
    Royalty (Item 6)

    Elmer’s Breakfast*Lunch*Dinner

    4%
    Royalty: 4% of Gross Sales, due weekly on or before Wednesday by ACH
    2026 FDD · Item 6 · PDF p. 12

    IHOP

    4.5%
    Royalty rate
    2026 FDD · Item 6 · PDF p. 21
    Brand / advertising fund (Item 6)

    Elmer’s Breakfast*Lunch*Dinner

    3%
    Aggregate cap on all required marketing expenditures: 3% of Gross Sales — 3%
    2026 FDD · Item 6 · PDF p. 12

    IHOP

    3.5%
    National Advertising Fee rate — 3.5%
    2026 FDD · Item 6 · PDF p. 21

    System scale & health

    Total outlets (Item 20)

    Elmer’s Breakfast*Lunch*Dinner

    4
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 54

    IHOP

    5,142
    Outlets at end of 2025
    2025 FDD · Item 20 · PDF p. 57
    Net outlet change (Item 20)

    Elmer’s Breakfast*Lunch*Dinner

    −11
    Calculated: 15 at end of 2023 → 4 at end of 2025

    IHOP

    +3,459
    Calculated: 1,683 at end of 2022 → 5,142 at end of 2025
    Outlet exits (Item 20)

    Elmer’s Breakfast*Lunch*Dinner

    Not available
    No complete exit records for a year

    IHOP

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Elmer’s Breakfast*Lunch*Dinner

    1966
    From a verified franchisor listing

    IHOP

    1960
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Elmer’s Breakfast*Lunch*Dinner

    Not available
    Not in reviewed records

    IHOP

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Elmer’s Breakfast*Lunch*Dinner
    Locations counted not stated in the reviewed record — Egg N’ Joe restaurants operating at least one full year
    $1,297,789
    other Egg N’ Joe #1 gross sales 2024
    2026 FDD · Item 19 · PDF p. 51
    Locations counted not stated in the reviewed record — Elmer’s Kitchen restaurants operating at least one full year
    $2,400,369
    other Elmer’s Kitchen #1 gross sales 2024
    2026 FDD · Item 19 · PDF p. 53
    Locations counted not stated in the reviewed record — Elmer’s Restaurants open at least one full year
    $6,243,497
    other Elmer’s A
    2026 FDD · Item 19 · PDF p. 52
    +1 more groups in the full report
    IHOP
    Locations counted not stated in the reviewed record — Traditional franchised IHOP Restaurants in the Northeast U.S. Census Bureau reg…
    $2,176,716
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 66
    Locations counted not stated in the reviewed record — Traditional franchised IHOP Restaurants in the Midwest U.S. Census Bureau region
    $1,551,817
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 66
    Locations counted not stated in the reviewed record — Traditional franchised IHOP Restaurants using the freestanding prototype, 2024…
    $1,970,976
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 67
    +36 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Elmer’s Breakfast*Lunch*Dinner vs IHOP: common questions

    Which costs less to open, Elmer’s Breakfast*Lunch*Dinner or IHOP?
    Elmer’s Breakfast*Lunch*Dinner: $1,146,750 – $4,672,125 (2026 FDD · Item 7); IHOP: $380,550 – $4,823,457 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for IHOP. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Elmer’s Breakfast*Lunch*Dinner and IHOP royalties compare?
    Elmer’s Breakfast*Lunch*Dinner: 4% (2026 FDD · Item 6 · PDF p. 12); IHOP: 4.5% (2026 FDD · Item 6 · PDF p. 21). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Elmer’s Breakfast*Lunch*Dinner or IHOP?
    Elmer’s Breakfast*Lunch*Dinner: 4 (2026 FDD · Item 20 · PDF p. 54); IHOP: 5,142 (2025 FDD · Item 20 · PDF p. 57). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Elmer’s Breakfast*Lunch*Dinner and IHOP disclose financial performance (Item 19)?
    Elmer’s Breakfast*Lunch*Dinner has reviewed Item 19 figures for 4 location groups; IHOP has reviewed Item 19 figures for 39 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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