Franchise opportunities compared
Gorilla vs Purair
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Gorilla discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Gorilla: 4, Purair: 3). Different groups are not directly comparable.
| Disclosure |  Gorilla |  Purair |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $128,950 – $214,500 2026 FDD · Item 7 | $206,930 – $282,500 Total - One Territory 2026 FDD · Item 7 · PDF p. 21 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $60,000 The $60,000 fee applies to one Territory of approximately 250,000 people; an additional $0.20 per person applies above that population. 2026 FDD · Item 5 · PDF p. 3 |
| Royalty (Item 6) | $500,000 Royalty sales threshold 2026 FDD · Item 6 · PDF p. 10 | 7% of gross sales + min Royalty Fee 2026 FDD · Item 6 · PDF p. 5 |
| Brand / advertising fund (Item 6) | $15,000 Marketing and blitzing assistance fee 2026 FDD · Item 6 · PDF p. 10 | 1% of gross sales Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 5 |
| System scale & health | ||
| Total outlets (Item 20) | 1 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 41 | 0 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 59 |
| Net outlet change (Item 20) | +0 Calculated: 1 at end of 2023 → 1 at end of 2025 | +0 Calculated: 0 at end of 2023 → 0 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 2025 2026 FDD · Item 1 · PDF p. 1 |
| Franchisor founded (Item 1) | Not available Not in reviewed records | 2024 2026 FDD · Item 1 · PDF p. 1 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — Canadian franchise system 51 percent other System revenue percent increase 2022 · 2026 FDD · Item 19 · PDF p. 39 Locations counted not stated in the reviewed record — Canadian-based franchisees open and operating for the full 2024 calendar year 9 franchisees other At/above average count · 2026 FDD · Item 19 · PDF p. 36 Locations counted not stated in the reviewed record — Canadian multi-unit franchisees each owning two territories and reporting combi… 2 CAD other Multi-unit Number of franchisees · 2026 FDD · Item 19 · PDF p. 37 +1 more groups in the full report | Locations counted not stated in the reviewed record — "Disclosed CN Businesses" (p. 58) 7.1 percent other Gross Profit Minus Certain Expenses / Revenue · 2026 FDD · Item 19 · PDF p. 58 Locations counted not stated in the reviewed record — "Disclosed CN Businesses" (p. 53) 76 percent other Conversion Rate · 2026 FDD · Item 19 · PDF p. 53 Locations counted not stated in the reviewed record — "Disclosed CN Businesses" (p. 52) $911,499 mean Net Revenue · 2026 FDD · Item 19 · PDF p. 52 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Gorilla vs Purair: common questions
- Which costs less to open, Gorilla or Purair?
- Gorilla: $128,950 – $214,500 (2026 FDD · Item 7); Purair: $206,930 – $282,500 (2026 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Gorilla. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Gorilla and Purair royalties compare?
- Gorilla: $500,000 (2026 FDD · Item 6 · PDF p. 10); Purair: 7% of gross sales + min (2026 FDD · Item 6 · PDF p. 5). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Gorilla or Purair?
- Gorilla: 1 (2026 FDD · Item 20 · PDF p. 41); Purair: 0 (2026 FDD · Item 20 · PDF p. 59). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Gorilla and Purair disclose financial performance (Item 19)?
- Gorilla has reviewed Item 19 figures for 4 location groups; Purair has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.