Franchise opportunities compared

    HoneyBaked vs Just Between Friends

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    HoneyBaked

    $167,200 – $829,600

    2026 FDD · Item 7

    Just Between Friends

    $67,365

    2026 FDD · Item 7 · PDF p. 21

    Initial franchise fee · Item 5

    HoneyBaked

    Not available

    Just Between Friends

    $24,900

    2026 FDD · Item 5 · PDF p. 12

    Royalty · Item 6

    HoneyBaked

    6%

    2026 FDD · Item 6 · PDF p. 12

    Just Between Friends

    3%

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • HoneyBaked discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (HoneyBaked: 20, Just Between Friends: 12). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    HoneyBaked

    $167,200 – $829,600
    2026 FDD · Item 7

    Just Between Friends

    $67,365
    Total initial investment low
    2026 FDD · Item 7 · PDF p. 21
    Standard initial franchise fee (Item 5)

    HoneyBaked

    Not available
    No single standard fee identified

    Just Between Friends

    $24,900
    2026 FDD · Item 5 · PDF p. 12
    Royalty (Item 6)

    HoneyBaked

    6%
    Royalty monthly net sales
    2026 FDD · Item 6 · PDF p. 12

    Just Between Friends

    3%
    Royalty fee current
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    HoneyBaked

    3.25%
    Advertising Fund current — 3.25%
    2026 FDD · Item 6 · PDF p. 12

    Just Between Friends

    $1,750
    Marketing fund installment after spring event
    2026 FDD · Item 6 · PDF p. 19

    System scale & health

    Total outlets (Item 20)

    HoneyBaked

    271
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 62

    Just Between Friends

    151
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 62
    Net outlet change (Item 20)

    HoneyBaked

    +213
    Calculated: 58 at end of 2023 → 271 at end of 2025

    Just Between Friends

    −9
    Calculated: 160 at end of 2023 → 151 at end of 2025
    Outlet exits (Item 20)

    HoneyBaked

    Not available
    No complete exit records for a year

    Just Between Friends

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    HoneyBaked

    Not available
    Not in reviewed records

    Just Between Friends

    2003
    From a verified franchisor listing
    Franchisor founded (Item 1)

    HoneyBaked

    Not available
    Not in reviewed records

    Just Between Friends

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    HoneyBaked
    Franchised (203 locations) — other measures
    $159,642
    other Table4 All203
    2026 FDD · Item 19 · PDF p. 52
    Franchised (65 locations) — revenue
    $703,402
    other Table4 Net sales $700,001–$1,000,000
    2026 FDD · Item 19 · PDF p. 52
    Franchised (60 locations) — revenue
    $60
    other Table4 Net sales below $700,000
    2026 FDD · Item 19 · PDF p. 52
    +17 more groups in the full report
    Just Between Friends
    Locations counted not stated in the reviewed record — 2024 Top Quadrant franchise units; gross sales during 2024
    $907,000
    other 2024 average gross sales
    2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — 2024 Second Quadrant franchise units; gross sales during 2024
    $316,048
    other 2024 median gross sales
    2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — 2025 Top Quadrant franchise units; gross sales during 2025
    $989,138
    other 2025 average gross sales
    2026 FDD · Item 19 · PDF p. 60
    +9 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    HoneyBaked vs Just Between Friends: common questions

    Which costs less to open, HoneyBaked or Just Between Friends?
    HoneyBaked: $167,200 – $829,600 (2026 FDD · Item 7); Just Between Friends: $67,365 (2026 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Just Between Friends. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do HoneyBaked and Just Between Friends royalties compare?
    HoneyBaked: 6% (2026 FDD · Item 6 · PDF p. 12); Just Between Friends: 3% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, HoneyBaked or Just Between Friends?
    HoneyBaked: 271 (2026 FDD · Item 20 · PDF p. 62); Just Between Friends: 151 (2026 FDD · Item 20 · PDF p. 62). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do HoneyBaked and Just Between Friends disclose financial performance (Item 19)?
    HoneyBaked has reviewed Item 19 figures for 20 location groups; Just Between Friends has reviewed Item 19 figures for 12 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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