Franchise opportunities compared
Lemon Tree vs Ovo Salons
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (Lemon Tree: 12, Ovo Salons: 30). Different groups are not directly comparable.
| Disclosure |  Lemon Tree |  Ovo Salons |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $184,794 – $277,939 Total estimated initial investment 2026 FDD · Item 7 · PDF p. 17 | $398,482 Total single-unit investment — $398,482–$638,702 2026 FDD · Item 7 · PDF p. 14 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $69,000 2026 FDD · Item 5 · PDF p. 8 |
| Royalty (Item 6) | 6% Continuing Royalty Fee percentage 2026 FDD · Item 6 · PDF p. 11 | 6% Royalty fee 2026 FDD · Item 6 · PDF p. 9 |
| Brand / advertising fund (Item 6) | $135 Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 11 | 0% Brand fund contribution — currently 0%, up to 2% — 0% 2026 FDD · Item 6 · PDF p. 9 |
| System scale & health | ||
| Total outlets (Item 20) | 144 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 44 | 1 Outlets at end of 2024 2026 FDD · Item 20 · PDF p. 39 |
| Net outlet change (Item 20) | +6 Calculated: 138 at end of 2023 → 144 at end of 2025 | −1 Calculated: 2 at end of 2022 → 1 at end of 2024 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | December 2009 2026 FDD · Item 1 · PDF p. 1 | Not available Not in reviewed records |
| Franchisor founded (Item 1) | 2009 2026 FDD · Item 1 · PDF p. 1 | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (34 salons) — revenue and other measures $599,600 median Gross Revenue · 2026 FDD · Item 19 · PDF p. 33 Locations counted not stated in the reviewed record — 2025 franchised salons in Quartile 1 $631,326 other Quartile 1 · 2026 FDD · Item 19 · PDF p. 40 Locations counted not stated in the reviewed record — 2025 franchised salons in Quartile 2 $362,796 other Quartile 2 · 2026 FDD · Item 19 · PDF p. 40 +9 more groups in the full report | Locations counted not stated in the reviewed record — Affiliate-owned OVO Salon in Cumming, Georgia 11 hours other Table 1 · 2026 FDD · Item 19 · PDF p. 35 Locations counted not stated in the reviewed record — OVO Salon — Cumming, Georgia 100 percent other Table 2a · 2026 FDD · Item 19 · PDF p. 36 Locations counted not stated in the reviewed record — Stylist 1 at affiliate-owned Cumming salon 66 months other Stylist retention · 2026 FDD · Item 19 · PDF p. 38 +27 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Lemon Tree vs Ovo Salons: common questions
- Which costs less to open, Lemon Tree or Ovo Salons?
- Lemon Tree: $184,794 – $277,939 (2026 FDD · Item 7 · PDF p. 17); Ovo Salons: $398,482 (2026 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Lemon Tree. Estimates are not quotes, and the FDD years may differ.
- How do Lemon Tree and Ovo Salons royalties compare?
- Lemon Tree: 6% (2026 FDD · Item 6 · PDF p. 11); Ovo Salons: 6% (2026 FDD · Item 6 · PDF p. 9). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Lemon Tree or Ovo Salons?
- Lemon Tree: 144 (2026 FDD · Item 20 · PDF p. 44); Ovo Salons: 1 (2026 FDD · Item 20 · PDF p. 39). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Lemon Tree and Ovo Salons disclose financial performance (Item 19)?
- Lemon Tree has reviewed Item 19 figures for 12 location groups; Ovo Salons has reviewed Item 19 figures for 30 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.