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    Franchise opportunities compared

    Milkshake Factory vs Mochinut Holdings

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Milkshake Factory2025 FDDMochinut Holdings2026 FDD

    Initial investment · Item 7

    Milkshake Factory

    $510,492 – $772,548

    2025 FDD · Item 7 · PDF p. 18

    Mochinut Holdings

    $233,500

    2026 FDD · Item 7 · PDF p. 19

    Initial franchise fee · Item 5

    Milkshake Factory

    $60,000

    2025 FDD · Item 5 · PDF p. 8

    Mochinut Holdings

    Not available

    Royalty · Item 6

    Milkshake Factory

    6% · percentage of Adjusted Gross Sales; second year minimum $1,200 per month; third and subsequent years minimum $1,500 per month

    2025 FDD · Item 6 · PDF p. 10

    Mochinut Holdings

    5%

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Milkshake Factory figures come from its 2025 FDD and Mochinut Holdings figures from its 2026 FDD, so the years differ.
    • Only Milkshake Factory has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Milkshake Factory

    $510,492 – $772,548
    TOTAL Single-Unit Restaurant
    2025 FDD · Item 7 · PDF p. 18

    Mochinut Holdings

    $233,500
    TOTAL — $233500
    2026 FDD · Item 7 · PDF p. 19
    Standard initial franchise fee (Item 5)

    Milkshake Factory

    $60,000
    2025 FDD · Item 5 · PDF p. 8

    Mochinut Holdings

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Milkshake Factory

    6% · percentage of Adjusted Gross Sales; second year minimum $1,200 per month; third and subsequent years minimum $1,500 per month
    Royalty Fee
    2025 FDD · Item 6 · PDF p. 10

    Mochinut Holdings

    5%
    Royalty Fee — 5%
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Milkshake Factory

    2% of percentage of adjusted gross sales
    Brand Development Fund
    2025 FDD · Item 6 · PDF p. 10

    Mochinut Holdings

    1%
    Marketing Fee — 1% — 1%
    2026 FDD · Item 6 · PDF p. 14

    System scale & health

    Total outlets (Item 20)

    Milkshake Factory

    14
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 56

    Mochinut Holdings

    138
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 43
    Net outlet change (Item 20)

    Milkshake Factory

    +5
    Calculated: 9 at end of 2022 → 14 at end of 2024

    Mochinut Holdings

    −9
    Calculated: 147 at end of 2023 → 138 at end of 2025
    Outlet exits (Item 20)

    Milkshake Factory

    Not available
    No complete exit records for a year

    Mochinut Holdings

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Milkshake Factory

    2023
    2025 FDD · Item 1 · PDF p. 6

    Mochinut Holdings

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Milkshake Factory

    2022
    2025 FDD · Item 1 · PDF p. 6

    Mochinut Holdings

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Milkshake Factory
    Franchised locations — other measures
    135 transactions per day
    mean Daily Transactions
    2025 FDD · Item 19 · PDF p. 54
    Franchised (3 locations) — revenue
    $181,580
    other Gross Revenue
    2025 FDD · Item 19 · PDF p. 52
    Locations counted not stated in the reviewed record
    $922,771
    other Gross Revenue
    2025 FDD · Item 19 · PDF p. 51
    +2 more groups in the full report
    Mochinut Holdings

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Milkshake Factory vs Mochinut Holdings: common questions

    Which costs less to open, Milkshake Factory or Mochinut Holdings?
    Milkshake Factory: $510,492 – $772,548 (2025 FDD · Item 7 · PDF p. 18); Mochinut Holdings: $233,500 (2026 FDD · Item 7 · PDF p. 19). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Mochinut Holdings. Estimates are not quotes, and the FDD years may differ.
    How do Milkshake Factory and Mochinut Holdings royalties compare?
    Milkshake Factory: 6% · percentage of Adjusted Gross Sales; second year minimum $1,200 per month; third and subsequent years minimum $1,500 per month (2025 FDD · Item 6 · PDF p. 10); Mochinut Holdings: 5% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Milkshake Factory or Mochinut Holdings?
    Milkshake Factory: 14 (2025 FDD · Item 20 · PDF p. 56); Mochinut Holdings: 138 (2026 FDD · Item 20 · PDF p. 43). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Milkshake Factory and Mochinut Holdings disclose financial performance (Item 19)?
    Milkshake Factory has reviewed Item 19 figures for 5 location groups; Mochinut Holdings makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Milkshake Factory report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Mochinut Holdings report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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