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    Franchise opportunities compared

    Moe’s Southwest Grill vs Smashburger

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Moe’s Southwest Grill2026 FDDSmashburger2026 FDD

    Initial investment · Item 7

    Moe’s Southwest Grill

    $644,425

    2026 FDD · Item 7 · PDF p. 43

    Smashburger

    $1,239,500

    2026 FDD · Item 7 · PDF p. 19

    Initial franchise fee · Item 5

    Moe’s Southwest Grill

    $7,500

    2026 FDD · Item 5 · PDF p. 29

    Smashburger

    Not available

    Royalty · Item 6

    Moe’s Southwest Grill

    5%

    2026 FDD · Item 6 · PDF p. 30

    Smashburger

    5.5%

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Only Moe’s Southwest Grill has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Moe’s Southwest Grill

    $644,425
    Endcap and Inline 23 $644,425 $1,401,650 Total Initial Investment – Freestanding 23 — 644425
    2026 FDD · Item 7 · PDF p. 43

    Smashburger

    $1,239,500
    Restaurant total range low excludes extensive exterior renovation debtservice
    2026 FDD · Item 7 · PDF p. 19
    Standard initial franchise fee (Item 5)

    Moe’s Southwest Grill

    $7,500
    2026 FDD · Item 5 · PDF p. 29

    Smashburger

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Moe’s Southwest Grill

    5%
    OTHER FEES Type of Fee 1 Amount Date Due Remarks Royalty Fee — 5%
    2026 FDD · Item 6 · PDF p. 30

    Smashburger

    5.5%
    Royalty weekly gross sales
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Moe’s Southwest Grill

    1%
    Marketing Obligation Currently, each calendar quarter, you must spend not less than — 1% — 1%
    2026 FDD · Item 6 · PDF p. 31

    Smashburger

    2.25%
    Marketing fund weekly current — 2.25%
    2026 FDD · Item 6 · PDF p. 14

    System scale & health

    Total outlets (Item 20)

    Moe’s Southwest Grill

    568
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 85

    Smashburger

    172
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 49
    Net outlet change (Item 20)

    Moe’s Southwest Grill

    −44
    Calculated: 612 at end of 2023 → 568 at end of 2025

    Smashburger

    −39
    Calculated: 211 at end of 2023 → 172 at end of 2025
    Outlet exits (Item 20)

    Moe’s Southwest Grill

    Not available
    No complete exit records for a year

    Smashburger

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Moe’s Southwest Grill

    2001
    From a verified franchisor listing

    Smashburger

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Moe’s Southwest Grill

    Not available
    Not in reviewed records

    Smashburger

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Moe’s Southwest Grill
    Locations counted not stated in the reviewed record — Traditional eligiblefranchises Top Quartile
    $1,686,299
    other Top Quartile
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — Traditional eligiblefranchises Total
    $1,137,571
    other Total
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — Traditional eligiblefranchises 3rd Quartile
    $879,161
    other 3rd Quartile
    2026 FDD · Item 19 · PDF p. 83
    +2 more groups in the full report
    Smashburger

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Moe’s Southwest Grill vs Smashburger: common questions

    Which costs less to open, Moe’s Southwest Grill or Smashburger?
    Moe’s Southwest Grill: $644,425 (2026 FDD · Item 7 · PDF p. 43); Smashburger: $1,239,500 (2026 FDD · Item 7 · PDF p. 19). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Moe’s Southwest Grill. Estimates are not quotes, and the FDD years may differ.
    How do Moe’s Southwest Grill and Smashburger royalties compare?
    Moe’s Southwest Grill: 5% (2026 FDD · Item 6 · PDF p. 30); Smashburger: 5.5% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Moe’s Southwest Grill or Smashburger?
    Moe’s Southwest Grill: 568 (2026 FDD · Item 20 · PDF p. 85); Smashburger: 172 (2026 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Moe’s Southwest Grill and Smashburger disclose financial performance (Item 19)?
    Moe’s Southwest Grill has reviewed Item 19 figures for 5 location groups; Smashburger makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Moe’s Southwest Grill report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Smashburger report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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