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    Franchise opportunities compared

    s Red Roof Inn vs Sfc Estate Coaching Tm

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    s Red Roof Inn2025 FDDSfc Estate Coaching Tm2025 FDD

    Initial investment · Item 7

    s Red Roof Inn

    $259,000 – $8,899,600

    2025 FDD · Item 7

    Sfc Estate Coaching Tm

    $41,450 – $51,450

    2025 FDD · Item 7 · PDF p. 15

    Initial franchise fee · Item 5

    s Red Roof Inn

    Not available

    Sfc Estate Coaching Tm

    Not available

    Royalty · Item 6

    s Red Roof Inn

    5%

    2025 FDD · Item 6 · PDF p. 17

    Sfc Estate Coaching Tm

    5%

    2025 FDD · Item 6 · PDF p. 10

    Before you compare

    • Both sets of figures come from 2025 FDDs.
    • s Red Roof Inn discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (s Red Roof Inn: 12, Sfc Estate Coaching Tm: 4). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    s Red Roof Inn

    $259,000 – $8,899,600
    2025 FDD · Item 7

    Sfc Estate Coaching Tm

    $41,450 – $51,450
    Estimated initial investment: $41,450–$51,450
    2025 FDD · Item 7 · PDF p. 15
    Standard initial franchise fee (Item 5)

    s Red Roof Inn

    Not available
    No single standard fee identified

    Sfc Estate Coaching Tm

    Not available
    No single standard fee identified
    Royalty (Item 6)

    s Red Roof Inn

    5%
    Royalty fee
    2025 FDD · Item 6 · PDF p. 17

    Sfc Estate Coaching Tm

    5%
    Royalty
    2025 FDD · Item 6 · PDF p. 10
    Brand / advertising fund (Item 6)

    s Red Roof Inn

    4%
    Marketing and Reservation Fee current rate — 4%
    2025 FDD · Item 6 · PDF p. 17

    Sfc Estate Coaching Tm

    $25
    Brand Marketing Fee per month
    2025 FDD · Item 6 · PDF p. 10

    System scale & health

    Total outlets (Item 20)

    s Red Roof Inn

    619
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 71

    Sfc Estate Coaching Tm

    2
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 36
    Net outlet change (Item 20)

    s Red Roof Inn

    +22
    Calculated: 597 at end of 2022 → 619 at end of 2024

    Sfc Estate Coaching Tm

    +0
    Calculated: 2 at end of 2022 → 2 at end of 2024
    Outlet exits (Item 20)

    s Red Roof Inn

    Not available
    No complete exit records for a year

    Sfc Estate Coaching Tm

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    s Red Roof Inn

    Not available
    Not in reviewed records

    Sfc Estate Coaching Tm

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    s Red Roof Inn

    Not available
    Not in reviewed records

    Sfc Estate Coaching Tm

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    s Red Roof Inn
    Locations counted not stated in the reviewed record — Affiliate-Owned Red Roof Inn and Red Roof PLUS+ Inns
    40.9 percent
    other Affiliate-Owned Red Roof Inn and Red Roof PLUS+ Inns
    2025 FDD · Item 19 · PDF p. 66
    Locations counted not stated in the reviewed record — Affiliate-Owned and franchised Red Roof Inns
    99.2 index
    other Table 10
    2025 FDD · Item 19 · PDF p. 70
    Locations counted not stated in the reviewed record — Franchised Red Roof Inn and Red Roof PLUS+ Inns
    44.5 percent
    other Franchised Red Roof Inn and Red Roof PLUS+ Inns
    2025 FDD · Item 19 · PDF p. 67
    +9 more groups in the full report
    Sfc Estate Coaching Tm
    Locations counted not stated in the reviewed record — Affiliate-operated SFC Estate Coaching location
    $200,838
    other Gross revenues
    2025 FDD · Item 19 · PDF p. 35
    Locations counted not stated in the reviewed record — One affiliate-owned branded location (not franchised); full fiscal years
    $200,838
    other Gross revenues
    2025 FDD · Item 19 · PDF p. 35
    Locations counted not stated in the reviewed record — Organizations serviced by affiliate location in fiscal 2024
    $11,013
    other revenue per organization serviced
    2025 FDD · Item 19 · PDF p. 35
    +1 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    s Red Roof Inn vs Sfc Estate Coaching Tm: common questions

    Which costs less to open, s Red Roof Inn or Sfc Estate Coaching Tm?
    s Red Roof Inn: $259,000 – $8,899,600 (2025 FDD · Item 7); Sfc Estate Coaching Tm: $41,450 – $51,450 (2025 FDD · Item 7 · PDF p. 15). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Sfc Estate Coaching Tm. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do s Red Roof Inn and Sfc Estate Coaching Tm royalties compare?
    s Red Roof Inn: 5% (2025 FDD · Item 6 · PDF p. 17); Sfc Estate Coaching Tm: 5% (2025 FDD · Item 6 · PDF p. 10). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, s Red Roof Inn or Sfc Estate Coaching Tm?
    s Red Roof Inn: 619 (2025 FDD · Item 20 · PDF p. 71); Sfc Estate Coaching Tm: 2 (2025 FDD · Item 20 · PDF p. 36). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do s Red Roof Inn and Sfc Estate Coaching Tm disclose financial performance (Item 19)?
    s Red Roof Inn has reviewed Item 19 figures for 12 location groups; Sfc Estate Coaching Tm has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full s Red Roof Inn report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Sfc Estate Coaching Tm report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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