Franchise opportunities compared
Southern Steer vs Style Encore
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (Southern Steer: 8, Style Encore: 18). Different groups are not directly comparable.
| Disclosure |  Southern Steer |  Style Encore |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $376,223 ,000 $50,000 As Incurred As Incurred Landlord, Suppliers and Utilities Total ( 1 8 ) — 376223 2026 FDD · Item 7 · PDF p. 17 | $339,200 TOTAL See Note 15 2026 FDD · Item 7 · PDF p. 17 |
| Standard initial franchise fee (Item 5) | $59,500 2026 FDD · Item 5 · PDF p. 10 | $25,000 2026 FDD · Item 5 · PDF p. 12 |
| Royalty (Item 6) | 1 3 ) — 250 on to the Royalty Fee and Brand Fund Contribution, if any. Liquidated Damages 2026 FDD · Item 6 · PDF p. 14 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | 2% of 3) — 2% on each individual Southern Steer Business You operate . Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 11 | $1,500 Marketing fee: $1,500 per year 2026 FDD · Item 6 · PDF p. 13 |
| System scale & health | ||
| Total outlets (Item 20) | 18 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 57 | 67 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 47 |
| Net outlet change (Item 20) | +10 Calculated: 8 at end of 2023 → 18 at end of 2025 | +1 Calculated: 66 at end of 2023 → 67 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 2013 From a verified franchisor listing |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — St. Petersburg 0.7 percent other St. Petersburg · 2026 FDD · Item 19 · PDF p. 53 Locations counted not stated in the reviewed record — Clearwater Florida 44 percent other Clearwater · 2026 FDD · Item 19 · PDF p. 50 Locations counted not stated in the reviewed record — Ocoee $13,452 other Ocoee · 2026 FDD · Item 19 · PDF p. 53 +5 more groups in the full report | Locations counted not stated in the reviewed record — Complete valid 2024 P&L reporting stores $865,220 other 2024 P&L Gross Sales · 2026 FDD · Item 19 · PDF p. 45 Locations counted not stated in the reviewed record — Sales band >$3,000,000 0 percent other 2025 revenue band >$3,000,000 · 2026 FDD · Item 19 · PDF p. 44 Locations counted not stated in the reviewed record — Sales band $250,001 - $500,000 $483,289 other 2025 revenue band $250,001 - $500,000 · 2026 FDD · Item 19 · PDF p. 44 +15 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Southern Steer vs Style Encore: common questions
- Which costs less to open, Southern Steer or Style Encore?
- Southern Steer: $376,223 (2026 FDD · Item 7 · PDF p. 17); Style Encore: $339,200 (2026 FDD · Item 7 · PDF p. 17). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Style Encore. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Southern Steer or Style Encore?
- Southern Steer: 18 (2026 FDD · Item 20 · PDF p. 57); Style Encore: 67 (2026 FDD · Item 20 · PDF p. 47). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Southern Steer and Style Encore disclose financial performance (Item 19)?
- Southern Steer has reviewed Item 19 figures for 8 location groups; Style Encore has reviewed Item 19 figures for 18 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.