Research Desk
    Oct 19, 2026Method

    Marketing listings vs. disclosed figures

    Directory listings are useful leads. They are not the same as a disclosure.

    Franchise directories and brand websites often list figures like required liquid capital, net worth, or a starting investment.

    Why we keep them separate

    These listings are marketing material. They may be rounded, out of date, or simplified. They are not held to the same standard as a franchisor's formal disclosure.

    How they appear here

    Listing figures are labeled as listing data, linked to the page they came from, and reviewed by a person before anything is shown. When a listing and a disclosure disagree, the disclosure is shown as the primary figure.

    A tip

    If a listing number looks very different from the disclosed range, the listing is probably older or describes a different format. Ask the franchisor which one is current.