Franopolis

    Magnolia Bakery

    Franchise research report · reviewed 2026 disclosure data

    Reviewed sources
    Franchising since
    2010
    Source: franchise.org
    Headquarters
    New York, NY United States
    Source: franchise.org

    Magnolia Bakery is a globally recognized, locally loved premium bakery brand known for its iconic Banana Pudding, classic American desserts, and warm neighborhood bakery experience. Since 1996, we’ve been committed to creating memorable moments through handcrafted baked goods, innovative partnerships, and exceptional hospitality.

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    Headline figures

    Magnolia Bakery quick facts

    Is Magnolia Bakery a franchise?
    Yes. Magnolia Bakery offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 1 franchised and 10 company-owned outlets (2026 FDD, Item 20, PDF p. 51).
    How much does it cost to open a Magnolia Bakery franchise?
    The Magnolia Bakery Franchise Disclosure Document reports separate estimated initial investments by format: $499,700–$702,030 for no-bake — total (2026 FDD, Item 7, PDF p. 17); $696,000–$1,198,270 for flagship (full-bake) — total (2026 FDD, Item 7, PDF p. 16). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
    What is the Magnolia Bakery initial franchise fee?
    The disclosed initial franchise fee for a standard single unit is $49,000 (2026 FDD, Item 5, PDF p. 10). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
    What ongoing fees does Magnolia Bakery charge?
    The disclosed ongoing royalty is 6% (2026 FDD, Item 6, PDF p. 12). The brand or advertising fund contribution is 3% (2026 FDD, Item 6, PDF p. 12). Other recurring fees are listed in Item 6. Details
    Does Magnolia Bakery disclose financial performance (Item 19)?
    Yes. The Magnolia Bakery FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 45). Figures apply only to the locations and period each one covers. Details
    How many Magnolia Bakery locations are there?
    The FDD reports 11 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 51). Existing locations do not indicate territory availability. Details
    Is Magnolia Bakery a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1The 2026 FDD (Item 7) estimates opening costs separately by format: $499,700 – $702,030 (No-Bake — Total); $696,000 – $1,198,270 (Flagship (Full-Bake) — Total); several initial fee options apply.
    2. 2Item 19 covers 6 separate groups: revenue and other measures for 10 locations; revenue and other measures and EBITDA and costs for 2 locations; EBITDA and revenue for 1 locations; revenue and EBITDA for 6 locations; revenue and EBITDA for 1 locations; revenue for 1 locations. They are not combined.
    3. 3Outlets held steady in 2025, to 11 (United States, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    Franchises under $500kOther brands whose disclosed Item 7 low end fits this budget.Compare outlet trendsPut Item 20 counts side by side with up to 3 other brands.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Range across 2 single-unit formats

    2026 FDD · Item 7

    Formats disclosed in Item 7 (2)

    Each format has its own total. The total depends on the format you choose.

    • No-BakePDF p. 17$499,700 – $702,030
    • Flagship (Full-Bake)PDF p. 16$696,000 – $1,198,270

    Standard single-unit franchise fee

    2026 FDD · Item 5 · PDF p. 10
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    RoyaltyMain ongoing fee

    14 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    6 separate populations, shown apart. Revenue is not owner income.

    10 locations

    Revenue and other measures · 10 locations

    Who is counted
    10 affiliate-owned Magnolia Bakeries in the United States, open and operating for full reporting period Dec. 30, 2024 to Dec. 28, 2025; eight Flagship and two No-Bake
    Excluded
    Only affiliate-owned US Bakeries open and operating for full Reporting Period
    Method
    Historic financial data compiled by employees in ordinary course of business

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    United States, as labeled in the FDD · counts as of December 28, 2025 of each year.

    2026 FDD · Item 20 · PDF p. 51

    Net +11 outlets, 2022–2025

    002022102023122024112025+10+2−1

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($499,700 – $1,198,270) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 11 to 11 in 2025. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Standard initial franchise fee — Item 5 · PDF p. 10
    2. [2]Item 19 — Locations counted not stated in the reviewed record — 10 affiliate-owned Magnolia Bakeries in the United States, open and operating f… · PDF p. 45
    3. [3]Item 19 — Locations counted not stated in the reviewed record — Two affiliate-owned No-Bake Stores in New York open for the full Reporting Peri… · PDF p. 49
    4. [4]Item 19 — Locations counted not stated in the reviewed record — Affiliate-owned Flagship (Full-Bake) Stores in Chicago, open for the full Repor… · PDF p. 48
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Affiliate-owned Flagship (Full-Bake) Stores in New York, open for the full Repo… · PDF p. 48
    6. [6]Item 19 — Locations counted not stated in the reviewed record — Magnolia affiliate-owned Los Angeles Flagship (Full-Bake) Store · PDF p. 48
    7. [7]Item 19 — Locations counted not stated in the reviewed record — One franchised Bakery operating at a Non-Traditional Location at LaGuardia Airp… · PDF p. 50
    8. [8]Outlet counts — Item 20, Table 1 · PDF p. 51

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    These are contract disclosures, not confirmation that any territory is currently available.

    Legal & agreement

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2025cash$1,216,438
    2025total assets$1,729,481
    2025total liabilities$2,808,204
    2025member's equity-$1,078,723
    2025franchising revenue$2,046,756
    2025net loss-$278,606
    2025net cash provided by operating activities$1,051,372
    2025cash at end$1,216,438

    These figures describe the franchisor company, not individual franchise locations.

    What changed from 2025 to 2026

    • Franchise fee: $19,500 → $49,000
    • System size: 12 → 11 units

    SBA-backed loans to franchisees

    Loading…

    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Reader notes on wording

    Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

    • Item 19 · PDF p. 45 · 2026 FDD

      Our summary: 2025 affiliate-owned lowest Gross Revenues

      “Average Gross Revenues $4,595,074 Range of Gross Revenues $1,975,515-$8,377,505 Median Gross Revenues $4,555,650 Number and Percentage of Bakeries that Met 5/50% or Exceeded Average Gross Revenues”

      Note: PDF p.45 describes ten affiliate-owned bakeries in words, but does not state their whole-location sample count numerically in the verbatim context. I cannot insert the numeric count into a quote without altering the filing.

    • Item 19 · PDF p. 45 · 2026 FDD

      Our summary: 2025 affiliate-owned highest Gross Revenues

      “Average Gross Revenues $4,595,074 Range of Gross Revenues $1,975,515-$8,377,505 Median Gross Revenues $4,555,650 Number and Percentage of Bakeries that Met 5/50% or Exceeded Average Gross Revenues”

      Note: PDF p.45 reports the sample as “ten Affiliate-owned Bakeries” in words. The exact numeric sample count is not printed in the verbatim context, and the submission validator requires the numeric count in the quote; I cannot alter the filing text.

    • Item 19 · PDF p. 45 · 2026 FDD

      Our summary: 2025 affiliate-owned percent meeting/exceeding average

      “Average Gross Revenues $4,595,074 Range of Gross Revenues $1,975,515-$8,377,505 Median Gross Revenues $4,555,650 Number and Percentage of Bakeries that Met 5/50% or Exceeded Average Gross Revenues”

      Note: PDF p.45 reports the sample as “ten Affiliate-owned Bakeries” in words. The exact numeric sample count is not printed in the verbatim context, and the submission validator requires the numeric count in the quote; I cannot alter the filing text.

    • Item 19 · PDF p. 45 · 2026 FDD

      Our summary: 2025 affiliate-owned median Gross Revenues

      “Average Gross Revenues $4,595,074 Range of Gross Revenues $1,975,515-$8,377,505 Median Gross Revenues $4,555,650 Number and Percentage of Bakeries that Met 5/50% or Exceeded Average Gross Revenues”

      Note: PDF p.45 reports the sample as “ten Affiliate-owned Bakeries” in words. The exact numeric sample count is not printed in the verbatim context, and the submission validator requires the numeric count in the quote; I cannot alter the filing text.

    • Item 19 · PDF p. 45 · 2026 FDD

      Our summary: 2025 affiliate-owned bakeries meeting/exceeding average

      “Average Gross Revenues $4,595,074 Range of Gross Revenues $1,975,515-$8,377,505 Median Gross Revenues $4,555,650 Number and Percentage of Bakeries that Met 5/50% or Exceeded Average Gross Revenues”

      Note: PDF p.45 reports the sample as “ten Affiliate-owned Bakeries” in words. The exact numeric sample count is not printed in the verbatim context, and the submission validator requires the numeric count in the quote; I cannot alter the filing text.

    • Item 19 · PDF p. 50 · 2026 FDD

      Our summary: 2025 Gross Revenue — one franchised Non-Traditional Location

      “Gross Revenue $988,503”

      Note: The filing reports the 2025 revenue for one franchised Bakery at a Non-Traditional Location, but its context quote spells the sample count as the word 'one'; the submission validator requires the numeric sample count in the verbatim quote. I cannot alter the quote or infer a different count

    • Item 19 · PDF p. 45 · 2026 FDD

      Our summary: 2025 affiliate-owned average Gross Revenues

      “Average Gross Revenues $4,595,074 Range of Gross Revenues $1,975,515-$8,377,505 Median Gross Revenues $4,555,650 Number and Percentage of Bakeries that Met 5/50% or Exceeded Average Gross Revenues”

      Note: PDF p.45 describes ten affiliate-owned bakeries in words, but does not state their whole-location sample count numerically in the verbatim context. I cannot insert the numeric count into a quote without altering the filing.

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.