Martinizing
Franchise research report · reviewed 2026 disclosure data
Researching Martinizing franchise opportunities? Every figure below is cited to the FDD.
- Franchising since
- 1949 Source: franchise.org
- Headquarters
- Naples, FL United States Source: franchise.org
Martinizing franchise specializes in dry cleaning and garment care services, operating as one of the oldest and most established names in the dry cleaning indus
Headline figures
Martinizing quick facts
- Is Martinizing a franchise?
- Yes. Martinizing offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 153 outlets in total (2026 FDD, Item 20, PDF p. 47).
- How much does it cost to open a Martinizing franchise?
- The Martinizing Franchise Disclosure Document reports separate estimated initial investments by format: $113,065–$345,650 for total (note 19) — satellite (2026 FDD, Item 7, PDF p. 21); $40,900–$78,600 for total (note 19) — delivers (2026 FDD, Item 7, PDF p. 22); $535,930–$796,742 for total (note 19) — plant (2026 FDD, Item 7, PDF p. 20). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What ongoing fees does Martinizing charge?
- The disclosed ongoing royalty is 6% (2026 FDD, Item 6, PDF p. 15). The brand or advertising fund contribution is 2% (2026 FDD, Item 6, PDF p. 15). Other recurring fees are listed in Item 6. Details
- Does Martinizing disclose financial performance (Item 19)?
- Yes. The Martinizing FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 43). Figures apply only to the locations and period each one covers. Details
- How many Martinizing locations are there?
- The FDD reports 153 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 47). Existing locations do not indicate territory availability. Details
- Is Martinizing a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $113,065 – $345,650 (TOTAL (Note 19) — Satellite); $40,900 – $78,600 (TOTAL (Note 19) — Delivers); $535,930 – $796,742 (TOTAL (Note 19) — Plant); several initial fee options apply.
- 2Item 19 includes reviewed figures, but which locations they cover is not recorded yet.
- 3Outlets held steady in 2025, to 153 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Martinizing head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 3 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (3)
Each format has its own total. The total depends on the format you choose.
- TOTAL (Note 19) — DeliversPDF p. 22$40,900 – $78,600
- TOTAL (Note 19) — SatellitePDF p. 21$113,065 – $345,650
- TOTAL (Note 19) — PlantPDF p. 20$535,930 – $796,742
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- RoyaltyMain ongoing fee
28 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
No financial performance representation in Item 19
The reviewed 2026 FDD for Martinizing has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 47
Net −10 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($40,900 – $796,742) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 153 to 153 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Outlet counts — Item 20, Table 1 · PDF p. 47
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
No territory or operating requirements have been reviewed yet.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.
Chem-Dry
Fish Window Cleaning Services, Inc.SSStanley Steemer Carpet Cleaner
Heaven’s Best
Heaven's Best and Heaven's Best Carpet Cleaning
FibrenewHead-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Not reviewed
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 7 · PDF p. 20 · 2026 FDD
Our summary: Additional funds – 3 months (Note 18) — Plant
“As arranged As arranged with landlord, utilities supplier Landlord, Utilities Suppliers Additional funds – 3 months (Note 18) $20,000 $40,000”
Note: Printed figures appear on page 20 beneath the Satellite heading; extracted full-page text does not establish their Plant population. No totals calculated.
Item 7 · PDF p. 20 · 2026 FDD
Our summary: TOTAL (Note 19) — Plant
“As incurred As incurred Suppliers, vendors, employees, etc. TOTAL (Note 19) $535,930 $796,742”
Note: Printed figures appear on page 20 beneath the Satellite heading; extracted full-page text does not establish their Plant population. No totals calculated.
Item 19 · PDF p. 45 · 2026 FDD
Our summary: Enterprises exceeding median net controllable income
“3/11 Enterprises exceed the median Net Controllable Income.”
Note: Figure is supported, but sample_size counts multi-outlet enterprises rather than locations. Source lists unit subgroups separately; no combined location count calculated.
Item 19 · PDF p. 45 · 2026 FDD
Our summary: Enterprises exceeding average net controllable income
“7/11 Enterprises exceed the average Net Controllable Income.”
Note: Figure is supported, but sample_size counts multi-outlet enterprises rather than locations. Source lists unit subgroups separately; no combined location count calculated.
Item 19 · PDF p. 43 · 2026 FDD
Our summary: Enterprises exceeding average annual net sales
“2/9 Enterprises exceed Average Annual Net Sales.”
Note: Figure is supported, but sample_size counts multi-outlet enterprises rather than locations. Source lists unit subgroups separately; no combined location count calculated.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.