Franchise opportunities compared

    Martinizing vs Stanley Steemer Carpet Cleaner

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Martinizing

    $40,900 – $796,742

    2026 FDD · Item 7

    Stanley Steemer Carpet Cleaner

    $83,000 – $509,745

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Martinizing

    Not available

    Stanley Steemer Carpet Cleaner

    $10,000

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Martinizing

    6%

    2026 FDD · Item 6 · PDF p. 15

    Stanley Steemer Carpet Cleaner

    3% · percentage of Gross Sales; 7% from Core Business and 3% from Related Business

    2026 FDD · Item 6 · PDF p. 13

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Martinizing and Stanley Steemer Carpet Cleaner disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Stanley Steemer Carpet Cleaner has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Martinizing

    $40,900 – $796,742
    2026 FDD · Item 7

    Stanley Steemer Carpet Cleaner

    $83,000 – $509,745
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Martinizing

    Not available
    No single standard fee identified

    Stanley Steemer Carpet Cleaner

    $10,000
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Martinizing

    6%
    Royalty
    2026 FDD · Item 6 · PDF p. 15

    Stanley Steemer Carpet Cleaner

    3% · percentage of Gross Sales; 7% from Core Business and 3% from Related Business
    Monthly Royalty
    2026 FDD · Item 6 · PDF p. 13
    Brand / advertising fund (Item 6)

    Martinizing

    2%
    Regional/national marketing brand development fee — 2%
    2026 FDD · Item 6 · PDF p. 15

    Stanley Steemer Carpet Cleaner

    0% of percentage of monthly gross sales
    National Advertising Fee
    2026 FDD · Item 6 · PDF p. 13

    System scale & health

    Total outlets (Item 20)

    Martinizing

    153
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 47

    Stanley Steemer Carpet Cleaner

    264
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 77
    Net outlet change (Item 20)

    Martinizing

    −10
    Calculated: 163 at end of 2023 → 153 at end of 2025

    Stanley Steemer Carpet Cleaner

    −5
    Calculated: 269 at end of 2023 → 264 at end of 2025
    Outlet exits (Item 20)

    Martinizing

    Not available
    No complete exit records for a year

    Stanley Steemer Carpet Cleaner

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Martinizing

    1949
    From a verified franchisor listing

    Stanley Steemer Carpet Cleaner

    1972
    2026 FDD · Item 1 · PDF p. 10
    Franchisor founded (Item 1)

    Martinizing

    Not available
    Not in reviewed records

    Stanley Steemer Carpet Cleaner

    1972
    2026 FDD · Item 1 · PDF p. 10

    Financial performance (Item 19), by location group

    Martinizing

    No reviewed Item 19 figures

    SSStanley Steemer Carpet Cleaner
    Franchised (208 locations) — revenue — Two hundred eight (208) Stanley Steemer franchisees were in operation during al…
    $1,742,025
    other Gross sales
    2026 FDD · Item 19 · PDF p. 74
    Franchised (208 locations) — revenue — Nationwide franchisees in operation during all of 2025
    $43,724
    other Gross sales
    2026 FDD · Item 19 · PDF p. 74

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Martinizing vs Stanley Steemer Carpet Cleaner: common questions

    Which costs less to open, Martinizing or Stanley Steemer Carpet Cleaner?
    Martinizing: $40,900 – $796,742 (2026 FDD · Item 7); Stanley Steemer Carpet Cleaner: $83,000 – $509,745 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Martinizing. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Martinizing and Stanley Steemer Carpet Cleaner royalties compare?
    Martinizing: 6% (2026 FDD · Item 6 · PDF p. 15); Stanley Steemer Carpet Cleaner: 3% · percentage of Gross Sales; 7% from Core Business and 3% from Related Business (2026 FDD · Item 6 · PDF p. 13). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Martinizing or Stanley Steemer Carpet Cleaner?
    Martinizing: 153 (2026 FDD · Item 20 · PDF p. 47); Stanley Steemer Carpet Cleaner: 264 (2026 FDD · Item 20 · PDF p. 77). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Martinizing and Stanley Steemer Carpet Cleaner disclose financial performance (Item 19)?
    Martinizing has no reviewed Item 19 figures on file; Stanley Steemer Carpet Cleaner has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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