Franchise opportunities compared
Martinizing vs Stanley Steemer Carpet Cleaner
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Martinizing and Stanley Steemer Carpet Cleaner disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Stanley Steemer Carpet Cleaner has reviewed Item 19 figures here.
| Disclosure |  Martinizing | SSStanley Steemer Carpet Cleaner |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $40,900 – $796,742 2026 FDD · Item 7 | $83,000 – $509,745 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $10,000 2026 FDD · Item 5 · PDF p. 11 |
| Royalty (Item 6) | $6.00 Royalty 2026 FDD · Item 6 · PDF p. 15 | 3% · percentage of Gross Sales; 7% from Core Business and 3% from Related Business Monthly Royalty 2026 FDD · Item 6 · PDF p. 13 |
| Brand / advertising fund (Item 6) | $2.00 Regional/national marketing brand development fee 2026 FDD · Item 6 · PDF p. 15 | 0% of percentage of monthly gross sales National Advertising Fee 2026 FDD · Item 6 · PDF p. 13 |
| System scale & health | ||
| Total outlets (Item 20) | 153 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 47 | 264 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 77 |
| Net outlet change (Item 20) | −10 Calculated: 163 at end of 2023 → 153 at end of 2025 | −5 Calculated: 269 at end of 2023 → 264 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 1949 From a verified franchisor listing | 1972 2026 FDD · Item 1 · PDF p. 10 |
| Franchisor founded (Item 1) | Not available Not in reviewed records | 1972 2026 FDD · Item 1 · PDF p. 10 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | No reviewed Item 19 figures | Franchised (208 locations) — revenue — Two hundred eight (208) Stanley Steemer franchisees were in operation during al… $1,742,025 other Gross sales · 2026 FDD · Item 19 · PDF p. 74 Franchised (208 locations) — revenue — Nationwide franchisees in operation during all of 2025 $43,724 other Gross sales · 2026 FDD · Item 19 · PDF p. 74 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.