Franopolis

    Museum of Illusions

    Franchise research report · reviewed 2025 disclosure data

    Reviewed sources
    Franchising since
    2017
    Source: franchise.org
    Headquarters
    Scottsdale, AZ United States
    Source: franchise.org

    The first Museum of Illusions launched in Zagreb, Croatia, in 2015 and has since become a recognizable global brand and leading „edutainment“ attraction. Each state-of-the-art museum offers an exciting and interactive journey for all age groups while explaining the science and mechanics behind enthralling optical illusions through fun and games.

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    Headline figures

    Museum of Illusions quick facts

    Is Museum of Illusions a franchise?
    Yes. Museum of Illusions offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 11 franchised and 9 company-owned outlets (2025 FDD, Item 20, PDF p. 52).
    How much does it cost to open a Museum of Illusions franchise?
    The Museum of Illusions Franchise Disclosure Document reports an estimated initial investment of $1,935,500–$6,552,500 (2025 FDD, Item 7, PDF p. 19). This is the franchisor's disclosed estimate, not a quote. Details
    What is the Museum of Illusions initial franchise fee?
    The disclosed initial franchise fee is $100,000 (2025 FDD, Item 5, PDF p. 11). Details
    What ongoing fees does Museum of Illusions charge?
    The disclosed ongoing royalty is 15% (2025 FDD, Item 6, PDF p. 12). Other recurring fees are listed in Item 6. Details
    Does Museum of Illusions disclose financial performance (Item 19)?
    Yes. The Museum of Illusions FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 50). Figures apply only to the locations and period each one covers. Details
    How many Museum of Illusions locations are there?
    The FDD reports 20 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 52). Existing locations do not indicate territory availability. Details
    Is Museum of Illusions a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 lists every recurring fee beyond royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1Opening costs are estimated at $1,935,500 – $6,552,500 in the 2025 FDD (Item 7).
    2. 2Item 19 covers 8 separate groups: revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations. They are not combined.
    3. 3Outlets grew by 4 in 2024, to 20 (Systemwide, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    Compare outlet trendsPut Item 20 counts side by side with up to 3 other brands.

    Museum of Illusions head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    Museum of IllusionsVSFreedom Boat Club
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    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2025 FDD · Item 7 · PDF p. 19

    Standard single-unit franchise fee

    2025 FDD · Item 5 · PDF p. 11
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty on event rental salesMain ongoing fee

    5 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    8 separate populations, shown apart. Revenue is not owner income.

    1 locations

    Revenue · 1 locations

    Who is counted
    Franchised location #2, open during 2024
    Period
    franchised location #2
    Excluded
    Total Sales includes merchandise sales less applicable taxes.

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Systemwide, as labeled in the FDD · counts as of Year-end of each year.

    2025 FDD · Item 20 · PDF p. 52

    Net +12 outlets, 2022–2024

    082022162023202024+8+4

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2025 Item 7 estimate ($1,935,500 – $6,552,500) vary most by market, and why?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 16 to 20 in 2024. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2025 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 19
    2. [2]Standard initial franchise fee — Item 5 · PDF p. 11
    3. [3]Item 19 — Locations counted not stated in the reviewed record — Franchised location #2, open during 2024 · PDF p. 50
    4. [4]Item 19 — Locations counted not stated in the reviewed record — Franchised location #8, open during 2024 · PDF p. 50
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Franchised location #9, open during 2024 · PDF p. 50
    6. [6]Item 19 — Locations counted not stated in the reviewed record — Franchised location #3, open during 2024 · PDF p. 50
    7. [7]Item 19 — Locations counted not stated in the reviewed record — Franchised location #4, open during 2024 · PDF p. 50
    8. [8]Item 19 — Locations counted not stated in the reviewed record — Franchised location #5, open during 2024 · PDF p. 50
    9. [9]Item 19 — Locations counted not stated in the reviewed record — Franchised location #6, open during 2024 · PDF p. 50
    10. [10]Item 19 — Locations counted not stated in the reviewed record — Franchised location #14, open during 2024 · PDF p. 50
    11. [11]Outlet counts — Item 20, Table 1 · PDF p. 52

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    These are contract disclosures, not confirmation that any territory is currently available.

    Legal & agreement

    Franchisor financial statements

    No verified franchisor financial statement figures have been reviewed yet.

    SBA-backed loans to franchisees

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    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    Related research

    Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.

    Freedom Boat ClubAmerican Poolplayers AssociationSky ZoneUrban Air Adventure ParkEscapology LLCAltitude Trampoline Park

    Head-to-head comparisons

    Museum of Illusions vs Freedom Boat ClubMuseum of Illusions vs American Poolplayers AssociationMuseum of Illusions vs Sky ZoneMuseum of Illusions vs Urban Air Adventure ParkMuseum of Illusions vs Escapology LLCMuseum of Illusions vs Altitude Trampoline Park
    Compare reviewed facts

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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