Franopolis

    SafeSplash Swim School

    Franchise research report · reviewed 2026 disclosure data

    Reviewed sources
    Franchising since
    2014
    Source: franchise.org
    Headquarters
    San Rafael, CA United States
    Source: franchise.org

    SafeSplash Swim School gives entrepreneurs the opportunity to build a purpose-driven business around an essential life skill. The brand provides year-round instruction for swimmers of all ages through a progressive curriculum, certified instructors and a personalized approach to skill development.

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    Headline figures

    SafeSplash Swim School quick facts

    Is SafeSplash Swim School a franchise?
    Yes. SafeSplash Swim School offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 106 franchised and 0 company-owned outlets (2026 FDD, Item 20, PDF p. 73).
    How much does it cost to open a SafeSplash Swim School franchise?
    The SafeSplash Swim School Franchise Disclosure Document reports separate estimated initial investments by format: $24,250–$57,250 for conversion only (conversion hosted location — total $24,250 to $57,250) (2026 FDD, Item 7, PDF p. 33); $961,200–$1,348,785 for dedicated location — total $961,200 to $1,348,785 (2026 FDD, Item 7, PDF p. 31); $1,071,200–$1,508,785 for dedicated location with swimlabs technology package — total $1,071,200 to $1,508,785 (2026 FDD, Item 7, PDF p. 31); $73,500–$306,000 for conversion only (conversion dedicated location — total $73,500 to $306,000) (2026 FDD, Item 7, PDF p. 32); $57,500–$81,000 for hosted location — total $57,500 to $81,000 (2026 FDD, Item 7, PDF p. 32). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
    What ongoing fees does SafeSplash Swim School charge?
    The disclosed ongoing royalty is 6% · non-conversion (2026 FDD, Item 6, PDF p. 25). The brand or advertising fund contribution is 2% (2026 FDD, Item 6, PDF p. 25). Other recurring fees are listed in Item 6. Details
    Does SafeSplash Swim School disclose financial performance (Item 19)?
    Yes. The SafeSplash Swim School FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 68). Figures apply only to the locations and period each one covers. Details
    How many SafeSplash Swim School locations are there?
    The FDD reports 106 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 73). Existing locations do not indicate territory availability. Details
    Is SafeSplash Swim School a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1The 2026 FDD (Item 7) estimates opening costs separately by format: $24,250 – $57,250 (Conversion Hosted Location — TOTAL $24,250 to $57,250); $961,200 – $1,348,785 (Dedicated Location — TOTAL $961,200 to $1,348,785); $1,071,200 – $1,508,785 (Dedicated Location with SwimLabs Technology Package — TOTAL $1,071,200 to $1,508,785); $73,500 – $306,000 (Conversion Dedicated Location — TOTAL $73,500 to $306,000); $57,500 – $81,000 (Hosted Location — TOTAL $57,500 to $81,000); several initial fee options apply.
    2. 2Item 19 covers 12 separate groups: EBITDA for 14 locations; revenue and EBITDA for 14 locations; revenue for 5 locations; revenue and EBITDA for 23 locations; revenue and EBITDA for 13 locations; revenue for 5 locations; revenue and EBITDA for 9 locations; EBITDA for 23 locations; revenue for 20 locations; revenue for 19 locations; revenue for 44 locations; EBITDA for 23 locations. They are not combined.
    3. 3Outlets grew by 16 in 2025, to 106 (Systemwide SafeSplash-branded outlets, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    Franchises under $50kOther brands whose disclosed Item 7 low end fits this budget.Compare outlet trendsPut Item 20 counts side by side with up to 3 other brands.

    SafeSplash Swim School head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    SafeSplash Swim SchoolVSSoccer Shots
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    SafeSplash Swim SchoolVSStreamline Brands
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    SafeSplash Swim SchoolVSSafeSplash
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    SafeSplash Swim SchoolVSBritish Swim School
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    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Range across 5 single-unit formats

    2026 FDD · Item 7

    Formats disclosed in Item 7 (5)

    Each format has its own total. The total depends on the format you choose.

    • Conversion Hosted Location — TOTAL $24,250 to $57,250PDF p. 33$24,250 – $57,250
    • Hosted Location — TOTAL $57,500 to $81,000PDF p. 32$57,500 – $81,000
    • Conversion Dedicated Location — TOTAL $73,500 to $306,000PDF p. 32$73,500 – $306,000
    • Dedicated Location — TOTAL $961,200 to $1,348,785PDF p. 31$961,200 – $1,348,785
    • Dedicated Location with SwimLabs Technology Package — TOTAL $1,071,200 to $1,508,785PDF p. 31$1,071,200 – $1,508,785

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty — Dedicated and HostedMain ongoing fee

    36 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    12 separate populations, shown apart. Revenue is not owner income.

    14 locations

    EBITDA · 14 locations

    Who is counted
    Franchised Dedicated Locations
    Period
    Dedicated Locations
    Excluded
    14 of 29 units included; five opened during 2025; six refranchised mid-year; four did not submit complete properly categorized P&Ls; excludes SwimLabs Technology Package locations, affiliate-owned, three conversion and 11 refranchised locations.
    Method
    Historic financial performance representation

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Systemwide SafeSplash-branded outlets, as labeled in the FDD · counts as of 2025 of each year.

    2026 FDD · Item 20 · PDF p. 73

    Net +3 outlets, 2023–2025

    010320239020241062025−13+16

    Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($24,250 – $1,508,785) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 90 to 106 in 2025. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Item 19 — Locations counted not stated in the reviewed record — Franchised Dedicated Locations · PDF p. 68
    2. [2]Item 19 — Locations counted not stated in the reviewed record — Franchised Dedicated Locations open and operating throughout Fiscal Year 2025,… · PDF p. 68
    3. [3]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations averaging 1 to 2 operating days per week during Fis… · PDF p. 72
    4. [4]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations included in Table 1B for Fiscal Year 2025. · PDF p. 69
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations averaging 2 to 4 operating days per week in Fiscal… · PDF p. 69
    6. [6]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations averaging 1 to 2 operating days per week in Fiscal… · PDF p. 72
    7. [7]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations averaging 5 to 7 operating days per week in Fiscal… · PDF p. 69
    8. [8]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations · PDF p. 69
    9. [9]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations averaging 3 to 4 operating days per week during Fis… · PDF p. 72
    10. [10]Item 19 — Locations counted not stated in the reviewed record — Franchised Hosted Locations averaging 5 or more operating days per week during… · PDF p. 72
    11. [11]Item 19 — Locations counted not stated in the reviewed record — All Franchised Hosted Locations included in Table 3 during Fiscal Year 2025. · PDF p. 72
    12. [12]Item 19 — Locations counted not stated in the reviewed record — All Hosted Locations · PDF p. 69
    13. [13]Outlet counts — Item 20, Table 1 · PDF p. 73

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    These are contract disclosures, not confirmation that any territory is currently available.

    Legal & agreement

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2025total liabilities$4,100,191
    2025cash and cash equivalents$636,315
    2025total assets$5,065,242
    2025member’s equity$965,051
    2025total revenue$8,993,139
    2025total operating expenses$7,191,129
    2025net income$1,802,010
    2025net cash provided by operating activities$2,447,322
    2024cash and cash equivalents$1,188,993
    2024member’s equity$2,163,041
    2024total revenue$8,749,381
    2024total operating expenses$6,795,191

    These figures describe the franchisor company, not individual franchise locations.

    SBA-backed loans to franchisees

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    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    Related research

    Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.

    Soccer ShotsStreamline BrandsSafeSplashBritish Swim SchoolFred Astaire Dance StudiosThe Little Gym

    Head-to-head comparisons

    SafeSplash Swim School vs Soccer ShotsSafeSplash Swim School vs Streamline BrandsSafeSplash Swim School vs SafeSplashSafeSplash Swim School vs British Swim SchoolSafeSplash Swim School vs Fred Astaire Dance StudiosSafeSplash Swim School vs The Little Gym
    Compare reviewed facts

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Reader notes on wording

    Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

    • Item 12 · PDF p. 55 · 2026 FDD

      Our summary: Territory definition: Dedicated Location approximately five-mile radius; Hosted Location approximately 2.5-mile radius.

      “Your Authorized Territory for a Dedicated Location will be approximately a five-mile radius from the site of your SafeSplash Business depending upon the demographics and physical geography of the area. Your Authorized Territory for a Hosted Location will be approximately a 2.5-mile radius from the site of your SafeSplash Business depending upon the demographics and the physical geography of the area.”

      Note: Supplied quote could not be confirmed on the cited PDF page excerpt.

    • Item 19 · PDF p. 68 · 2026 FDD

      Our summary: Average adjusted 4-WALL EBITDA — Dedicated Locations

      “Adjusted 4-WALL EBITDA $225,652”

      Note: Table 1A on PDF p.68 lists Average Adjusted 4-WALL EBITDA as $225,652, but its Additional Details list the average amount as $225,642. The filing conflicts.

    • Item 19 · PDF p. 69 · 2026 FDD

      Our summary: Average adjusted 4-Wall EBITDA — Hosted Locations

      “Adjusted 4-Wall EBITDA $74,393”

      Note: Table 1B on PDF p.69 reports average Adjusted 4-Wall EBITDA of $74,393, while Additional Details reports the All Locations average amount as $74,459. The filing conflicts.

    • Item 19 · PDF p. 69 · 2026 FDD

      Our summary: Average adjusted EBITDA — all Hosted Locations

      “All Locations $74,459”

      Note: Table 1B on PDF p.69 reports average Adjusted 4-Wall EBITDA of $74,393, while Additional Details reports the All Locations average amount as $74,459. The filing conflicts.

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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