Standard Franchise
Franchise research report · reviewed 2026 disclosure data
Researching Standard Franchise franchise opportunities? Every figure below is cited to the FDD.
Maui Wowi franchises mobile and fixed operating units selling smoothies, fruit drinks, coffee, espresso drinks and related food and beverages. Formats include carts, concession trailers, food trucks, kiosks and retail storefronts, serving customers at events or approved permanent locations.
Headline figures
Standard Franchise quick facts
- Is Standard Franchise a franchise?
- Yes. Standard Franchise offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 75 franchised and 0 company-owned outlets (2026 FDD, Item 20, PDF p. 84).
- How much does it cost to open a Standard Franchise franchise?
- The Standard Franchise Franchise Disclosure Document reports separate estimated initial investments by format: $35,100–$258,550 for mobile / route (mobile unit franchise at permanent site — adjusted total investment: $35,100–$258,550) (2026 FDD, Item 7, PDF p. 42); $120,850–$608,500 for fixed operating unit — total investment: $120,850–$608,500 (2026 FDD, Item 7, PDF p. 44); $28,900–$279,050 for mobile / route (mobile unit franchise — total investment: $28,900–$279,050) (2026 FDD, Item 7, PDF p. 42). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Standard Franchise initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $30,000 (2026 FDD, Item 5, PDF p. 33). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- Does Standard Franchise disclose financial performance (Item 19)?
- No. The reviewed Standard Franchise FDD states that it does not make a financial performance representation in Item 19. Details
- How many Standard Franchise locations are there?
- The FDD reports 75 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 84). Existing locations do not indicate territory availability. Details
- Is Standard Franchise a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 makes no financial performance representation, so ask current owners about results; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $35,100 – $258,550 (Mobile Unit Franchise at Permanent Site — Adjusted total investment: $35,100–$258,550); $120,850 – $608,500 (Fixed Operating Unit — Total investment: $120,850–$608,500); $28,900 – $279,050 (Mobile Unit Franchise — Total investment: $28,900–$279,050); several initial fee options apply.
- 2The franchisor makes no financial performance representation in Item 19.
- 3Outlets declined by 5 in 2025, to 75 (United States, systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Standard Franchise head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 3 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (3)
Each format has its own total. The total depends on the format you choose.
- Mobile Unit Franchise — Total investment: $28,900–$279,050PDF p. 42$28,900 – $279,050
- Mobile Unit Franchise at Permanent Site — Adjusted total investment: $35,100–$258,550PDF p. 42$35,100 – $258,550
- Fixed Operating Unit — Total investment: $120,850–$608,500PDF p. 44$120,850 – $608,500
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 33
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
43 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
No financial performance representation in Item 19
The reviewed 2026 FDD for Standard Franchise has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.
Outlet Changes — Item 20
How has the outlet count changed?
United States, systemwide, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 84
Net −14 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($28,900 – $608,500) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Standard Franchise reports no financial performance figures in Item 19. What information can you share about unit-level results?
Reported units decreased from 80 to 75 in 2025. What drove the change?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 33
- [2]Outlet counts — Item 20, Table 1 · PDF p. 84
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | revenue, 2025More than one value recorded for this year — open the FDD source before comparing | $604,239 |
| 2025 | net incomeMore than one value recorded for this year — open the FDD source before comparing | $30,677 |
| 2025 | cash, 2025More than one value recorded for this year — open the FDD source before comparing | $21,840 |
| 2025 | total assets, 2025More than one value recorded for this year — open the FDD source before comparing | $1,447,070 |
| 2025 | revenue, 2025More than one value recorded for this year — open the FDD source before comparing | $604,239 |
| 2025 | operating expenses, 2025More than one value recorded for this year — open the FDD source before comparing | $573,895 |
| 2025 | incomeMore than one value recorded for this year — open the FDD source before comparing | $37,380 |
| 2025 | net incomeMore than one value recorded for this year — open the FDD source before comparing | $30,677 |
| 2025 | cash, 2025More than one value recorded for this year — open the FDD source before comparing | $21,840 |
| 2025 | total assets, 2025More than one value recorded for this year — open the FDD source before comparing | $1,447,070 |
| 2025 | total liabilities, 2025More than one value recorded for this year — open the FDD source before comparing | $1,176,013 |
| 2025 | total stockholder's equity, 2025More than one value recorded for this year — open the FDD source before comparing | $271,057 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 21 · PDF p. 379 · 2026 FDD
Our summary: Revenue, 2025 (in thousands of US dollars)
“Revenue ... 2025 $ 604,239 2024 $ 597,538”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Item 21 · PDF p. 379 · 2026 FDD
Our summary: Net income (loss) and comprehensive income (loss), 2025 (in thousands of US dollars)
“Net income (loss) and comprehensive income (loss) ... 2025 ... 30,677 ... 2024 ... (12,556)”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Item 21 · PDF p. 382 · 2026 FDD
Our summary: Total stockholder's equity, 2025 (in thousands of US dollars)
“271,057 240,380”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Item 21 · PDF p. 383 · 2026 FDD
Our summary: Net cash provided from operating activities, 2025 (in thousands of US dollars)
“Net cash provided from operating activities 45,017 51,815”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Item 21 · PDF p. 384 · 2026 FDD
Our summary: Cash and restricted cash, end of year, 2025 (in thousands of US dollars)
“Cash and restricted cash, end of year ... 21,944 ... 13,084”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Item 21 · PDF p. 382 · 2026 FDD
Our summary: Total liabilities, 2025 (in thousands of US dollars)
“1,176,013 1,208,049”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Item 21 · PDF p. 379 · 2026 FDD
Our summary: Income (loss) before income taxes, 2025 (in thousands of US dollars)
“Income (loss) before income taxes ... 2025 ... 37,380 ... 2024 ... (11,833)”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Item 21 · PDF p. 379 · 2026 FDD
Our summary: Operating expenses, 2025 (in thousands of US dollars)
“Operating expenses ... 2025 ... 573,895 2024 ... 619,854”
Note: The cited page excerpt does not contain the supplied quote verbatim; unable to settle from this page citation.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
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