Franchise opportunities compared

    1 Percent Lists vs Counselor Realty

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    1 Percent Lists

    $10,370

    2026 FDD · Item 7 · PDF p. 18

    Counselor Realty

    $22,850 – $105,700

    2025 FDD · Item 7 · PDF p. 14

    Initial franchise fee · Item 5

    1 Percent Lists

    $4,000

    2026 FDD · Item 5 · PDF p. 13

    Counselor Realty

    Not available

    Royalty · Item 6

    1 Percent Lists

    5%

    2026 FDD · Item 6 · PDF p. 14

    Counselor Realty

    Not available

    Before you compare

    • 1 Percent Lists figures come from its 2026 FDD and Counselor Realty figures from its 2025 FDD, so the years differ.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    1 Percent Lists

    $10,370
    Total initial investment
    2026 FDD · Item 7 · PDF p. 18

    Counselor Realty

    $22,850 – $105,700
    Total estimated initial investment
    2025 FDD · Item 7 · PDF p. 14
    Standard initial franchise fee (Item 5)

    1 Percent Lists

    $4,000
    2026 FDD · Item 5 · PDF p. 13

    Counselor Realty

    Not available
    No single standard fee identified
    Royalty (Item 6)

    1 Percent Lists

    5%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 14

    Counselor Realty

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    1 Percent Lists

    $2,000
    Suggested monthly digital marketing spend
    2026 FDD · Item 6 · PDF p. 14

    Counselor Realty

    $25
    Advertising fee minimum
    2025 FDD · Item 6 · PDF p. 10

    System scale & health

    Total outlets (Item 20)

    1 Percent Lists

    51
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 48

    Counselor Realty

    11
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 31
    Net outlet change (Item 20)

    1 Percent Lists

    +12
    Calculated: 39 at end of 2023 → 51 at end of 2025

    Counselor Realty

    −2
    Calculated: 13 at end of 2022 → 11 at end of 2024
    Outlet exits (Item 20)

    1 Percent Lists

    Not available
    No complete exit records for a year

    Counselor Realty

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    1 Percent Lists

    Not available
    Not in reviewed records

    Counselor Realty

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    1 Percent Lists

    Not available
    Not in reviewed records

    Counselor Realty

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    1 Percent Lists

    Not disclosed — no Item 19 financial performance representation

    Counselor Realty

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    1 Percent Lists vs Counselor Realty: common questions

    Which costs less to open, 1 Percent Lists or Counselor Realty?
    1 Percent Lists: $10,370 (2026 FDD · Item 7 · PDF p. 18); Counselor Realty: $22,850 – $105,700 (2025 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for 1 Percent Lists. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, 1 Percent Lists or Counselor Realty?
    1 Percent Lists: 51 (2026 FDD · Item 20 · PDF p. 48); Counselor Realty: 11 (2025 FDD · Item 20 · PDF p. 31). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do 1 Percent Lists and Counselor Realty disclose financial performance (Item 19)?
    1 Percent Lists makes no Item 19 financial performance representation; Counselor Realty makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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