Franchise opportunities compared
Apartments by Marriott Bonvoy vs Marriott Hotel
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Apartments by Marriott Bonvoy figures come from its 2026 FDD and Marriott Hotel figures from its 2025 FDD, so the years differ.
- Apartments by Marriott Bonvoy and Marriott Hotel disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Marriott Hotel has reviewed Item 19 figures here.
| Disclosure |  Apartments by Marriott Bonvoy |  Marriott Hotel |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $35,522,790 – $117,505,390 2026 FDD · Item 7 | $93,910,590 – $257,659,490 2025 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | — 2026 FDD · Item 5 · PDF p. 38 | — 2025 FDD · Item 5 · PDF p. 42 |
| Royalty (Item 6) | Not available No reviewed royalty record | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | 4% Residential Marketing — 4% — 4% 2026 FDD · Item 6 · PDF p. 54 | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 4 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 116 | 368 Outlets at end of 2024 2025 FDD · Item 20 · PDF p. 127 |
| Net outlet change (Item 20) | Not available Only one year reported | −1 Calculated: 369 at end of 2022 → 368 at end of 2024 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Not disclosed — no Item 19 financial performance representation | Locations counted not stated in the reviewed record — Franchised Marriott hotels meeting the Conditions and open for 12 months as of… $128 other 2024 1-Year Comp Hotels average RevPAR · 2025 FDD · Item 19 · PDF p. 121 Locations counted not stated in the reviewed record — 2024 STR Included Hotels represented by the separately labeled “Marriott and JW… $191 other 2024 STR Included Hotels · 2025 FDD · Item 19 · PDF p. 121 Locations counted not stated in the reviewed record — 2024 JW Marriott STR Included Hotels in the United States and Canada; the JW gr… $293 other 2024 JW Hotels average ADR · 2025 FDD · Item 19 · PDF p. 121 +2 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Apartments by Marriott Bonvoy vs Marriott Hotel: common questions
- Which costs less to open, Apartments by Marriott Bonvoy or Marriott Hotel?
- Apartments by Marriott Bonvoy: $35,522,790 – $117,505,390 (2026 FDD · Item 7); Marriott Hotel: $93,910,590 – $257,659,490 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Apartments by Marriott Bonvoy. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Apartments by Marriott Bonvoy or Marriott Hotel?
- Apartments by Marriott Bonvoy: 4 (2026 FDD · Item 20 · PDF p. 116); Marriott Hotel: 368 (2025 FDD · Item 20 · PDF p. 127). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Apartments by Marriott Bonvoy and Marriott Hotel disclose financial performance (Item 19)?
- Apartments by Marriott Bonvoy makes no Item 19 financial performance representation; Marriott Hotel has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.