Marriott Hotel
Franchise research report · reviewed 2025 disclosure data
Researching Marriott Hotel franchise opportunities? Every figure below is cited to the FDD.
Marriott franchises full-service hotels serving business and leisure travelers. Hotels offer guest accommodations, restaurants and lounges, room service, catering and banquet services, with meeting facilities and recreational amenities varying by property.
Headline figures
Marriott Hotel quick facts
- Is Marriott Hotel a franchise?
- Yes. Marriott Hotel offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 245 franchised and 123 company-owned outlets (2025 FDD, Item 20, PDF p. 127).
- How much does it cost to open a Marriott Hotel franchise?
- The Marriott Hotel Franchise Disclosure Document reports separate estimated initial investments by format: $93,910,590–$168,938,990 for total estimated investment range (marriott) (2025 FDD, Item 7, PDF p. 68); $154,771,590–$257,659,490 for total estimated investment range (jw marriott) (2025 FDD, Item 7, PDF p. 68). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- Does Marriott Hotel disclose financial performance (Item 19)?
- Yes. The Marriott Hotel FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 121). Figures apply only to the locations and period each one covers. Details
- How many Marriott Hotel locations are there?
- The FDD reports 368 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 127). Existing locations do not indicate territory availability. Details
- Is Marriott Hotel a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 lists every recurring fee beyond royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2025 FDD (Item 7) estimates opening costs separately by format: $93,910,590 – $168,938,990 (Total estimated investment range (Marriott)); $154,771,590 – $257,659,490 (Total estimated investment range (JW Marriott)); several initial fee options apply.
- 2Item 19 covers 5 separate groups: other measures for 231 Franchised locations; other measures for 230 Franchised locations; other measures for 12 Franchised locations; other measures for 217 Franchised locations; other measures for 217 Franchised locations. They are not combined.
- 3Outlets declined by 1 in 2024, to 368 (United States and Canada; systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2025 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- Total estimated investment range (Marriott)PDF p. 68$93,910,590 – $168,938,990
- Total estimated investment range (JW Marriott)PDF p. 68$154,771,590 – $257,659,490
Standard single-unit franchise fee
2025 FDD · Item 5 · PDF p. 42
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
24 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
5 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 231 locations
- Who is counted
- Franchised Marriott hotels meeting the Conditions and open for 12 months as of December 31, 2024 (“1-Year Comp Hotels”), during 2024
- Excluded
- Hotels that did not meet the Conditions or were not open for 12 months as of December 31, 2024.
- Method
- STR-reported metric as stated in Item 19
Locations counted: not stated in the reviewed record
Other measures · 230 locations
- Who is counted
- 2024 STR Included Hotels represented by the separately labeled “Marriott and JW Marriott” row; franchised Marriott hotels in the United States and Canada meeting the FDD’s STR Included Hotels criteria. Period: calendar year ended December 31, 2024.
- Period
- Marriott and JW Marriott average ADR
- Excluded
- Hotels not meeting the STR Included Hotels criteria are excluded; the cohort required STR reporting, franchised operation for at least two years as of year end, and satisfaction of the stated Conditions.
- Method
- Reported by STR; not audited or otherwise confirmed by franchisor
Locations counted: not stated in the reviewed record
Other measures · 12 locations
- Who is counted
- 2024 JW Marriott STR Included Hotels in the United States and Canada; the JW group remains separate from Marriott Hotels. Period: calendar year ended December 31, 2024.
- Excluded
- Hotels not meeting the STR Included Hotels criteria are excluded; the cohort required STR reporting, franchised operation for at least two years as of year end, and satisfaction of the stated Conditions.
- Method
- STR-reported metric as stated in Item 19
Locations counted: not stated in the reviewed record
Other measures · 217 locations
- Who is counted
- 2024 Marriott STR Included Hotels in the United States and Canada; the Marriott Hotels group remains separate from JW Marriott. Period: calendar year ended December 31, 2024.
- Excluded
- Hotels not meeting the STR Included Hotels criteria are excluded; the cohort required STR reporting, franchised operation for at least two years as of year end, and satisfaction of the stated Conditions.
- Method
- STR-reported metric as stated in Item 19
Locations counted: not stated in the reviewed record
Other measures · 217 locations
- Who is counted
- Marriott Hotels STR Included Hotels, franchised Marriott hotels in the United States and Canada, during calendar year 2024
- Excluded
- Hotels not reporting STR data during the period; hotels not open and operating as franchised Marriott hotels for at least two years as of year end; or hotels not satisfying the Conditions (including specified renovation or expansion criteria).
- Method
- STR-reported metric as stated in Item 19
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States and Canada; systemwide, as labeled in the FDD · counts as of 2024 of each year.
2025 FDD · Item 20 · PDF p. 127
Net −1 outlets, 2022–2024
Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2025 Item 7 estimate ($93,910,590 – $257,659,490) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units decreased from 369 to 368 in 2024. What drove the change?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2025 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 42
- [2]Item 19 — Locations counted not stated in the reviewed record — Franchised Marriott hotels meeting the Conditions and open for 12 months as of… · PDF p. 121
- [3]Item 19 — Locations counted not stated in the reviewed record — 2024 STR Included Hotels represented by the separately labeled “Marriott and JW… · PDF p. 121; PDF p. 122
- [4]Item 19 — Locations counted not stated in the reviewed record — 2024 JW Marriott STR Included Hotels in the United States and Canada; the JW gr… · PDF p. 121
- [5]Item 19 — Locations counted not stated in the reviewed record — 2024 Marriott STR Included Hotels in the United States and Canada; the Marriott… · PDF p. 121
- [6]Item 19 — Locations counted not stated in the reviewed record — Marriott Hotels STR Included Hotels, franchised Marriott hotels in the United S… · PDF p. 121
- [7]Outlet counts — Item 20, Table 1 · PDF p. 127
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2024 | mif, l.l.c. total liabilities | $10,756 |
| 2024 | mif, l.l.c. net income | $63,830 |
| 2024 | mif, l.l.c. total assets | $477,080 |
| 2023 | mif, l.l.c. net income | $64,157 |
| 2023 | mif, l.l.c. total assets | $409,712 |
| 2022 | mif, l.l.c. net income | $53,570 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
Loading…
Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Apartments by Marriott BonvoyHRHyatt Regency
Renaissance Hotels & Resorts
Sheraton Hotels & ResortsSHSonesta Hotels and Resorts Royal Sonesta
Americas Best Value InnHead-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.