Franchise opportunities compared
Marriott Hotel vs Sheraton Hotels & Resorts
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Marriott Hotel figures come from its 2025 FDD and Sheraton Hotels & Resorts figures from its 2026 FDD, so the years differ.
- Marriott Hotel discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Marriott Hotel: 5, Sheraton Hotels & Resorts: 4). Different groups are not directly comparable.
| Disclosure |  Marriott Hotel |  Sheraton Hotels & Resorts |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $93,910,590 – $257,659,490 2025 FDD · Item 7 | $83,776,490 – $136,115,890 ers/ Employees/ Marriott Total Range (excludes costs identified as not determinable) — 83776490 2026 FDD · Item 7 · PDF p. 64 |
| Standard initial franchise fee (Item 5) | — 2025 FDD · Item 5 · PDF p. 42 | — 2026 FDD · Item 5 · PDF p. 55 |
| Royalty (Item 6) | Not available No reviewed royalty record | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | Not available No reviewed brand or advertising fund fee | 1% CRN qualifying convention/resort hotels Marketing Fund — 1% of gross room sales included in Program Services Contribution — 1% 2026 FDD · Item 6 · PDF p. 57 |
| System scale & health | ||
| Total outlets (Item 20) | 368 Outlets at end of 2024 2025 FDD · Item 20 · PDF p. 127 | 165 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 123 |
| Net outlet change (Item 20) | −1 Calculated: 369 at end of 2022 → 368 at end of 2024 | −3 Calculated: 168 at end of 2023 → 165 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — Franchised Marriott hotels meeting the Conditions and open for 12 months as of… $128 other 2024 1-Year Comp Hotels average RevPAR · 2025 FDD · Item 19 · PDF p. 121 Locations counted not stated in the reviewed record — 2024 STR Included Hotels represented by the separately labeled “Marriott and JW… $191 other 2024 STR Included Hotels · 2025 FDD · Item 19 · PDF p. 121 Locations counted not stated in the reviewed record — 2024 JW Marriott STR Included Hotels in the United States and Canada; the JW gr… $293 other 2024 JW Hotels average ADR · 2025 FDD · Item 19 · PDF p. 121 +2 more groups in the full report | Locations counted not stated in the reviewed record — STR Included franchised Sheraton hotels $173 other ADR · 2026 FDD · Item 19 · PDF p. 117 Locations counted not stated in the reviewed record — 1-Year Comp franchised Sheraton hotels 45 percent other he 1-Year Comp Hotels ranged from 29.2% to 96.7%, with a median OCC of 64.9%. 58 · 2026 FDD · Item 19 · PDF p. 118 Locations counted not stated in the reviewed record — Included franchised Sheraton hotels; reservations 70.1 percent other rom the Reservations Channels, and the median contribution to room night revenue was · 2026 FDD · Item 19 · PDF p. 119 +1 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Marriott Hotel vs Sheraton Hotels & Resorts: common questions
- Which costs less to open, Marriott Hotel or Sheraton Hotels & Resorts?
- Marriott Hotel: $93,910,590 – $257,659,490 (2025 FDD · Item 7); Sheraton Hotels & Resorts: $83,776,490 – $136,115,890 (2026 FDD · Item 7 · PDF p. 64). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Sheraton Hotels & Resorts. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Marriott Hotel or Sheraton Hotels & Resorts?
- Marriott Hotel: 368 (2025 FDD · Item 20 · PDF p. 127); Sheraton Hotels & Resorts: 165 (2026 FDD · Item 20 · PDF p. 123). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Marriott Hotel and Sheraton Hotels & Resorts disclose financial performance (Item 19)?
- Marriott Hotel has reviewed Item 19 figures for 5 location groups; Sheraton Hotels & Resorts has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.