Franchise opportunities compared
Appell vs Atm
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Appell
$105,450
2025 FDD · Item 7 · PDF p. 16Atm
$37,838 – $59,921
2024 FDD · Item 7 · PDF p. 20Initial franchise fee · Item 5
Appell
Not available
Atm
Not available
Royalty · Item 6
Appell
8%
2025 FDD · Item 6 · PDF p. 10Atm
Not available
Before you compare
- Appell figures come from its 2025 FDD and Atm figures from its 2024 FDD, so the years differ.
- Only Atm has reviewed Item 19 figures here.
Financial commitment
Appell
Atm
Appell
Atm
Appell
Atm
Appell
Atm
System scale & health
Appell
Atm
Appell
Atm
Appell
Atm
Appell
Atm
Appell
Atm
Financial performance (Item 19), by location group
No reviewed Item 19 figures
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Appell vs Atm: common questions
- Which costs less to open, Appell or Atm?
- Appell: $105,450 (2025 FDD · Item 7 · PDF p. 16); Atm: $37,838 – $59,921 (2024 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Atm. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Appell or Atm?
- Appell: 9 (2025 FDD · Item 20 · PDF p. 53); Atm: 233 (2024 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Appell and Atm disclose financial performance (Item 19)?
- Appell has no reviewed Item 19 figures on file; Atm has reviewed Item 19 figures for 42 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Appell report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Atm report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
