Franchise opportunities compared

    Better Homes and Gardens Real Estate vs First Choice Business Brokers, Inc.

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Better Homes and Gardens Real Estate discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only First Choice Business Brokers, Inc. has reviewed Item 19 figures here.
    DisclosureBetter Homes and Gardens Real EstateFirst Choice Business Brokers, Inc.
    Financial commitment
    Estimated initial investment (Item 7)
    $33,970 – $456,600
    2026 FDD · Item 7
    $72,600 – $99,500
    TOTAL — range low
    2026 FDD · Item 7 · PDF p. 17
    Standard initial franchise fee (Item 5)
    $25,000
    The franchisor says it may waive or reduce this fee under its sales incentive program.
    2026 FDD · Item 5 · PDF p. 28
    $45,000
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)
    5% · percent of Gross Revenue, with an annual cap of $6,250.00 per affiliated sales associate
    Royalty Fees Program A
    2026 FDD · Item 6 · PDF p. 28
    $10
    Royalty gross revenue through threshold
    2026 FDD · Item 6 · PDF p. 12
    Brand / advertising fund (Item 6)
    1% of gross revenue up to a bmf contribution per affiliated sales associate of $1,250.00
    Brand Marketing Fund Fees Program A below threshold
    2026 FDD · Item 6 · PDF p. 30
    $250
    Brand fund monthly per territory up to five
    2026 FDD · Item 6 · PDF p. 12
    System scale & health
    Total outlets (Item 20)
    362
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 73
    128
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 44
    Net outlet change (Item 20)
    −42
    Calculated: 404 at end of 2023 → 362 at end of 2025
    +47
    Calculated: 81 at end of 2023 → 128 at end of 2025
    Outlet exits (Item 20)
    Not available
    No complete exit records for a year
    Not available
    No complete exit records for a year
    Franchising since (Item 1)
    2008
    2026 FDD · Item 1 · PDF p. 10
    2005
    From a verified franchisor listing
    Franchisor founded (Item 1)
    2007
    2026 FDD · Item 1 · PDF p. 9
    Not available
    Not in reviewed records
    Performance (Item 19)
    Financial performance (Item 19), by location group
    Not disclosed — no Item 19 financial performance representation
    Locations counted not stated in the reviewed record — 29 territories operated by eight franchises; multiple territories; Top third
    $1,775,903
    other Table 1 Top third · 2026 FDD · Item 19 · PDF p. 43
    Locations counted not stated in the reviewed record — 29 territories operated by eight franchises; multiple territories; Middle third
    3 units
    other Table 1 Middle third · 2026 FDD · Item 19 · PDF p. 43
    Locations counted not stated in the reviewed record — 29 territories operated by eight franchises; multiple territories; Middle third
    $399,922
    other Table 1 Middle third · 2026 FDD · Item 19 · PDF p. 43
    +16 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.