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    Franchise opportunities compared

    Blue Moon vs Bricks and Minifigs

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    BMBlue Moon2025 FDDBABricks and Minifigs2025 FDD

    Initial investment · Item 7

    Blue Moon

    $57,015 – $113,325

    2025 FDD · Item 7 · PDF p. 29

    Bricks and Minifigs

    $241,000 – $570,000

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Blue Moon

    $57,000

    2025 FDD · Item 5 · PDF p. 18

    Bricks and Minifigs

    $40,000

    2025 FDD · Item 5 · PDF p. 13

    Royalty · Item 6

    Blue Moon

    5.5%

    2025 FDD · Item 6 · PDF p. 21

    Bricks and Minifigs

    6%

    2025 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2025 FDDs.
    • Bricks and Minifigs discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Blue Moon: 14, Bricks and Minifigs: 15). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Blue Moon

    $57,015 – $113,325
    Single Unit — TOTAL Single Unit: 57015 to 113325
    2025 FDD · Item 7 · PDF p. 29

    Bricks and Minifigs

    $241,000 – $570,000
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Blue Moon

    $57,000
    2025 FDD · Item 5 · PDF p. 18

    Bricks and Minifigs

    $40,000
    2025 FDD · Item 5 · PDF p. 13
    Royalty (Item 6)

    Blue Moon

    5.5%
    Standard Offering royalty
    2025 FDD · Item 6 · PDF p. 21

    Bricks and Minifigs

    6%
    Royalty percentage
    2025 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Blue Moon

    1%
    National Advertising Fee — 1%
    2025 FDD · Item 6 · PDF p. 21

    Bricks and Minifigs

    1%
    Brand Fund contribution — 1%
    2025 FDD · Item 6 · PDF p. 15

    System scale & health

    Total outlets (Item 20)

    Blue Moon

    123
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 57

    Bricks and Minifigs

    6
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 65
    Net outlet change (Item 20)

    Blue Moon

    +31
    Calculated: 92 at end of 2022 → 123 at end of 2024

    Bricks and Minifigs

    −50
    Calculated: 56 at end of 2022 → 6 at end of 2024
    Outlet exits (Item 20)

    Blue Moon

    Not available
    No complete exit records for a year

    Bricks and Minifigs

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Blue Moon

    Not available
    Not in reviewed records

    Bricks and Minifigs

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Blue Moon

    Not available
    Not in reviewed records

    Bricks and Minifigs

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    BMBlue Moon
    Locations counted not stated in the reviewed record — Table B 37 - 60 months time-in-business group; franchise owners
    29 owners
    other Owners
    2025 FDD · Item 19 · PDF p. 54
    Locations counted not stated in the reviewed record — Table A 37 - 60 months time-in-business cohort of franchised territories; perio…
    16 territories
    other Territories attaining/exceeding median
    2025 FDD · Item 19 · PDF p. 54
    Locations counted not stated in the reviewed record — Table A 12 - 36 months time-in-business cohort of franchised territories; perio…
    $141,929
    other Gross Sales
    2025 FDD · Item 19 · PDF p. 54
    +11 more groups in the full report
    BABricks and Minifigs
    Locations counted not stated in the reviewed record — Active corporate-owned Bricks & Minifigs units in operation for the entire 2024…
    $131,020
    other Table 6 Corporate Unit Gross Margin Total
    2025 FDD · Item 19 · PDF p. 63
    Locations counted not stated in the reviewed record — Franchise units qualifying for the 2024 Table 1 revenue disclosure and operatin…
    $47,902,100
    other Table 1 Franchisee Revenue Performance Totals
    2025 FDD · Item 19 · PDF p. 59
    Locations counted not stated in the reviewed record — Franchisee units in the 1st percentile revenue group in Table 2, operating for…
    $18,732,578
    other Table 2 franchisee revenue
    2025 FDD · Item 19 · PDF p. 60
    +12 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Blue Moon vs Bricks and Minifigs: common questions

    Which costs less to open, Blue Moon or Bricks and Minifigs?
    Blue Moon: $57,015 – $113,325 (2025 FDD · Item 7 · PDF p. 29); Bricks and Minifigs: $241,000 – $570,000 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Blue Moon. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Blue Moon and Bricks and Minifigs royalties compare?
    Blue Moon: 5.5% (2025 FDD · Item 6 · PDF p. 21); Bricks and Minifigs: 6% (2025 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Blue Moon or Bricks and Minifigs?
    Blue Moon: 123 (2025 FDD · Item 20 · PDF p. 57); Bricks and Minifigs: 6 (2025 FDD · Item 20 · PDF p. 65). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Blue Moon and Bricks and Minifigs disclose financial performance (Item 19)?
    Blue Moon has reviewed Item 19 figures for 14 location groups; Bricks and Minifigs has reviewed Item 19 figures for 15 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    BM

    Full Blue Moon report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    BA

    Full Bricks and Minifigs report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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