Franchise opportunities compared
Border Magic vs Lawn Pride
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Border Magic discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Lawn Pride has reviewed Item 19 figures here.
| Disclosure |  Border Magic |  Lawn Pride |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $144,715 – $207,715 2026 FDD · Item 7 | $141,215 – $243,890 Total Investment 2026 FDD · Item 7 · PDF p. 27 |
| Standard initial franchise fee (Item 5) | $63,000 The fee is uniformly imposed, fully earned, and nonrefundable upon payment. 2026 FDD · Item 5 · PDF p. 10 | Not available No single standard fee identified |
| Royalty (Item 6) | 7% or $750–$1,500/mo min Royalty Fee 2026 FDD · Item 6 · PDF p. 12 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | $50,090 Trailer, marketing and other initial supplies 2026 FDD · Item 6 · PDF p. 11 | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 26 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 47 | 44 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 67 |
| Net outlet change (Item 20) | −12 Calculated: 38 at end of 2023 → 26 at end of 2025 | +38 Calculated: 6 at end of 2023 → 44 at end of 2025 |
| Outlet exits (Item 20) | 10 Closures, terminations & non-renewals in 2025 · Calculated turnover 31.3% of outlets at start of year 2026 FDD · Item 20 · PDF p. 47 | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2017 2026 FDD · Item 1 · PDF p. 8 | January 2023 2026 FDD · Item 1 · PDF p. 10 |
| Franchisor founded (Item 1) | Organized in Texas on September 29, 2017 2026 FDD · Item 1 · PDF p. 8 | 2022 2026 FDD · Item 1 · PDF p. 10 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | No reviewed Item 19 figures | Franchised (35 businesses) — revenue $684 per customer mean Gross Sales per Residential Customer · 2026 FDD · Item 19 · PDF p. 65 Locations counted not stated in the reviewed record $75 per customer other Gross Sales per Commercial Customer · 2026 FDD · Item 19 · PDF p. 66 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Border Magic vs Lawn Pride: common questions
- Which costs less to open, Border Magic or Lawn Pride?
- Border Magic: $144,715 – $207,715 (2026 FDD · Item 7); Lawn Pride: $141,215 – $243,890 (2026 FDD · Item 7 · PDF p. 27). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Lawn Pride. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Border Magic or Lawn Pride?
- Border Magic: 26 (2026 FDD · Item 20 · PDF p. 47); Lawn Pride: 44 (2026 FDD · Item 20 · PDF p. 67). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Border Magic and Lawn Pride disclose financial performance (Item 19)?
- Border Magic has no reviewed Item 19 figures on file; Lawn Pride has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.