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    Franchise opportunities compared

    Comfort Inn vs Marriott Hotel

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Comfort Inn2026 FDDMarriott Hotel2025 FDD

    Initial investment · Item 7

    Comfort Inn

    $822,951 – $18,328,875

    2026 FDD · Item 7

    Marriott Hotel

    $93,910,590 – $257,659,490

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Comfort Inn

    Not available

    Marriott Hotel

    —

    2025 FDD · Item 5 · PDF p. 42

    Royalty · Item 6

    Comfort Inn

    6%

    2026 FDD · Item 6 · PDF p. 33

    Marriott Hotel

    Not available

    Before you compare

    • Comfort Inn figures come from its 2026 FDD and Marriott Hotel figures from its 2025 FDD, so the years differ.
    • Comfort Inn and Marriott Hotel disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Comfort Inn: 5, Marriott Hotel: 5). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Comfort Inn

    $822,951 – $18,328,875
    2026 FDD · Item 7

    Marriott Hotel

    $93,910,590 – $257,659,490
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Comfort Inn

    Not available
    No single standard fee identified

    Marriott Hotel

    —
    2025 FDD · Item 5 · PDF p. 42
    Royalty (Item 6)

    Comfort Inn

    6%
    Royalty fee rate
    2026 FDD · Item 6 · PDF p. 33

    Marriott Hotel

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Comfort Inn

    10%
    Choice Accelerate international advertising maximum — 10%
    2026 FDD · Item 6 · PDF p. 34

    Marriott Hotel

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    Comfort Inn

    1,643
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 95

    Marriott Hotel

    368
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 127
    Net outlet change (Item 20)

    Comfort Inn

    −21
    Calculated: 1,664 at end of 2023 → 1,643 at end of 2025

    Marriott Hotel

    −1
    Calculated: 369 at end of 2022 → 368 at end of 2024
    Outlet exits (Item 20)

    Comfort Inn

    Not available
    No complete exit records for a year

    Marriott Hotel

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Comfort Inn

    1981
    From a verified franchisor listing

    Marriott Hotel

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Comfort Inn

    Not available
    Not in reviewed records

    Marriott Hotel

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Comfort Inn
    Locations counted not stated in the reviewed record — All COMFORT hotels open and operating in the United States as of December 31, 2…
    $108
    mean Table 1 COMFORT hotels, Performance Sample
    2026 FDD · Item 19 · PDF p. 91
    Locations counted not stated in the reviewed record — COMFORT INN and COMFORT INN & SUITES hotels in the Table 2 Performance Sample,…
    58.5 percent
    mean Table 2 COMFORT INN and COMFORT INN & SUITES hotels, Performance Sample
    2026 FDD · Item 19 · PDF p. 91
    Locations counted not stated in the reviewed record — COMFORT SUITES hotels in the Table 3 Performance Sample, franchised by Choice a…
    51 percent
    other Table 3 COMFORT SUITES hotels, Performance Sample
    2026 FDD · Item 19 · PDF p. 92
    +2 more groups in the full report
    Marriott Hotel
    Locations counted not stated in the reviewed record — Franchised Marriott hotels meeting the Conditions and open for 12 months as of…
    $128
    other 2024 1-Year Comp Hotels average RevPAR
    2025 FDD · Item 19 · PDF p. 121
    Locations counted not stated in the reviewed record — 2024 STR Included Hotels represented by the separately labeled “Marriott and JW…
    $191
    other 2024 STR Included Hotels
    2025 FDD · Item 19 · PDF p. 121
    Locations counted not stated in the reviewed record — 2024 JW Marriott STR Included Hotels in the United States and Canada; the JW gr…
    $293
    other 2024 JW Hotels average ADR
    2025 FDD · Item 19 · PDF p. 121
    +2 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Comfort Inn vs Marriott Hotel: common questions

    Which costs less to open, Comfort Inn or Marriott Hotel?
    Comfort Inn: $822,951 – $18,328,875 (2026 FDD · Item 7); Marriott Hotel: $93,910,590 – $257,659,490 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Comfort Inn. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Comfort Inn or Marriott Hotel?
    Comfort Inn: 1,643 (2026 FDD · Item 20 · PDF p. 95); Marriott Hotel: 368 (2025 FDD · Item 20 · PDF p. 127). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Comfort Inn and Marriott Hotel disclose financial performance (Item 19)?
    Comfort Inn has reviewed Item 19 figures for 5 location groups; Marriott Hotel has reviewed Item 19 figures for 5 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Comfort Inn report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Marriott Hotel report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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