Franchise opportunities compared

    Counselor Realty vs Engel & Völkers Residential Real Estate Brokerage

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Counselor Realty

    $22,850 – $105,700

    2025 FDD · Item 7 · PDF p. 14

    Engel & Völkers Residential Real Estate Brokerage

    $108,690 – $471,592

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Counselor Realty

    Not available

    Engel & Völkers Residential Real Estate Brokerage

    $35,000

    2025 FDD · Item 5 · PDF p. 21

    Royalty · Item 6

    Counselor Realty

    Not available

    Engel & Völkers Residential Real Estate Brokerage

    6%

    2025 FDD · Item 6 · PDF p. 23

    Before you compare

    • Both sets of figures come from 2025 FDDs.
    • Engel & Völkers Residential Real Estate Brokerage discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Counselor Realty

    $22,850 – $105,700
    Total estimated initial investment
    2025 FDD · Item 7 · PDF p. 14

    Engel & Völkers Residential Real Estate Brokerage

    $108,690 – $471,592
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Counselor Realty

    Not available
    No single standard fee identified

    Engel & Völkers Residential Real Estate Brokerage

    $35,000
    2025 FDD · Item 5 · PDF p. 21
    Royalty (Item 6)

    Counselor Realty

    Not available
    No reviewed royalty record

    Engel & Völkers Residential Real Estate Brokerage

    6%
    Royalty 0-$1M gross revenues
    2025 FDD · Item 6 · PDF p. 23
    Brand / advertising fund (Item 6)

    Counselor Realty

    $25
    Advertising fee minimum
    2025 FDD · Item 6 · PDF p. 10

    Engel & Völkers Residential Real Estate Brokerage

    1.875%
    National Marketing/Technology fund $2M-$5M — 1.875%
    2025 FDD · Item 6 · PDF p. 24

    System scale & health

    Total outlets (Item 20)

    Counselor Realty

    11
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 31

    Engel & Völkers Residential Real Estate Brokerage

    223
    Outlets at end of 2025
    2025 FDD · Item 20 · PDF p. 71
    Net outlet change (Item 20)

    Counselor Realty

    −2
    Calculated: 13 at end of 2022 → 11 at end of 2024

    Engel & Völkers Residential Real Estate Brokerage

    −16
    Calculated: 239 at end of 2023 → 223 at end of 2025
    Outlet exits (Item 20)

    Counselor Realty

    Not available
    No complete exit records for a year

    Engel & Völkers Residential Real Estate Brokerage

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Counselor Realty

    Not available
    Not in reviewed records

    Engel & Völkers Residential Real Estate Brokerage

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Counselor Realty

    Not available
    Not in reviewed records

    Engel & Völkers Residential Real Estate Brokerage

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Counselor Realty

    Not disclosed — no Item 19 financial performance representation

    Engel & Völkers Residential Real Estate Brokerage

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Counselor Realty vs Engel & Völkers Residential Real Estate Brokerage: common questions

    Which costs less to open, Counselor Realty or Engel & Völkers Residential Real Estate Brokerage?
    Counselor Realty: $22,850 – $105,700 (2025 FDD · Item 7 · PDF p. 14); Engel & Völkers Residential Real Estate Brokerage: $108,690 – $471,592 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Counselor Realty. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Counselor Realty or Engel & Völkers Residential Real Estate Brokerage?
    Counselor Realty: 11 (2025 FDD · Item 20 · PDF p. 31); Engel & Völkers Residential Real Estate Brokerage: 223 (2025 FDD · Item 20 · PDF p. 71). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Counselor Realty and Engel & Völkers Residential Real Estate Brokerage disclose financial performance (Item 19)?
    Counselor Realty makes no Item 19 financial performance representation; Engel & Völkers Residential Real Estate Brokerage makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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