Franchise opportunities compared
Counselor Realty vs ERA
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Counselor Realty
$22,850 – $105,700
2025 FDD · Item 7 · PDF p. 14ERA
$34,470 – $454,200
2026 FDD · Item 7Initial franchise fee · Item 5
Counselor Realty
Not available
ERA
$25,000
2026 FDD · Item 5 · PDF p. 31Royalty · Item 6
Counselor Realty
Not available
ERA
6%
2026 FDD · Item 6 · PDF p. 31Before you compare
- Counselor Realty figures come from its 2025 FDD and ERA figures from its 2026 FDD, so the years differ.
- ERA discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only neither brand has reviewed Item 19 figures here.
Financial commitment
Counselor Realty
ERACounselor Realty
ERA
Counselor Realty
ERA
Counselor Realty
ERA
Counselor Realty
ERA
System scale & health
Counselor RealtyERACounselor Realty
ERA
Counselor Realty
ERA
Counselor Realty
ERA
Counselor Realty
ERA
Counselor Realty
ERA
Financial performance (Item 19), by location group
Counselor RealtyNot disclosed — no Item 19 financial performance representation
ERANot disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Counselor Realty vs ERA: common questions
- Which costs less to open, Counselor Realty or ERA?
- Counselor Realty: $22,850 – $105,700 (2025 FDD · Item 7 · PDF p. 14); ERA: $34,470 – $454,200 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Counselor Realty. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Counselor Realty or ERA?
- Counselor Realty: 11 (2025 FDD · Item 20 · PDF p. 31); ERA: 434 (2026 FDD · Item 20 · PDF p. 74). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Counselor Realty and ERA disclose financial performance (Item 19)?
- Counselor Realty makes no Item 19 financial performance representation; ERA makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Counselor Realty report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full ERA report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
