Franchise opportunities compared
Decorating Den Interiors vs Seal King
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Only neither brand has reviewed Item 19 figures here.
| Disclosure |  Decorating Den Interiors | SKSeal King |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $51,755 – $73,300 Total Estimated Initial Investment 2026 FDD · Item 7 · PDF p. 19 | $58,050 – $107,900 TOTAL 2026 FDD · Item 7 · PDF p. 9 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $20,000 2026 FDD · Item 5 · PDF p. 7 |
| Royalty (Item 6) | Not available No reviewed royalty record | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | 1% of percentage of gross sales; $100/month minimum National Brand Fund Contribution 2026 FDD · Item 6 · PDF p. 13 | $22,800 Seal King Trailer, initial sealcoating supplies and initial advertising supplies 2026 FDD · Item 6 · PDF p. 7 |
| System scale & health | ||
| Total outlets (Item 20) | 202 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 51 | 23 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 20 |
| Net outlet change (Item 20) | −20 Calculated: 222 at end of 2023 → 202 at end of 2025 | +0 Calculated: 23 at end of 2023 → 23 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 1970 2026 FDD · Item 1 · PDF p. 7 | 1997 2026 FDD · Item 1 · PDF p. 6 |
| Franchisor founded (Item 1) | 1969 2026 FDD · Item 1 · PDF p. 7 | 1991 2026 FDD · Item 1 · PDF p. 6 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Not disclosed — no Item 19 financial performance representation | Not disclosed — no Item 19 financial performance representation |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.