Franchise opportunities compared
Dirt Juicery vs Smoothie King
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Dirt Juicery
$161,700 – $329,900
2025 FDD · Item 7Smoothie King
Not available
Initial franchise fee · Item 5
Dirt Juicery
$29,900
2025 FDD · Item 5 · PDF p. 11Smoothie King
Not available
Royalty · Item 6
Dirt Juicery
6%
2025 FDD · Item 6 · PDF p. 11Smoothie King
Not available
Before you compare
- Dirt Juicery figures come from its 2025 FDD and Smoothie King figures from its 2026 FDD, so the years differ.
- Dirt Juicery discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Smoothie King has reviewed Item 19 figures here.
Financial commitment
Dirt JuiceryDirt Juicery
Smoothie King
Dirt Juicery
Smoothie King
Dirt Juicery
Smoothie King
Dirt Juicery
Smoothie King
System scale & health
Dirt JuiceryDirt Juicery
Smoothie King
Dirt Juicery
Smoothie King
Dirt Juicery
Smoothie King
Dirt Juicery
Smoothie King
Dirt Juicery
Smoothie King
Financial performance (Item 19), by location group
Dirt JuiceryNot disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Dirt Juicery vs Smoothie King: common questions
- Which has more locations, Dirt Juicery or Smoothie King?
- Dirt Juicery: 2 (2025 FDD · Item 20 · PDF p. 39); Smoothie King: 1,242 (2026 FDD · Item 20 · PDF p. 68). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Dirt Juicery and Smoothie King disclose financial performance (Item 19)?
- Dirt Juicery makes no Item 19 financial performance representation; Smoothie King has reviewed Item 19 figures for 40 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching

Full Dirt Juicery report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Smoothie King report
Every reviewed fee, Item 19 group, outlet table and territory disclosure




