Franchise opportunities compared

    Dirt Juicery vs Smoothie King

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Dirt Juicery

    $161,700 – $329,900

    2025 FDD · Item 7

    Smoothie King

    Not available

    Initial franchise fee · Item 5

    Dirt Juicery

    $29,900

    2025 FDD · Item 5 · PDF p. 11

    Smoothie King

    Not available

    Royalty · Item 6

    Dirt Juicery

    6%

    2025 FDD · Item 6 · PDF p. 11

    Smoothie King

    Not available

    Before you compare

    • Dirt Juicery figures come from its 2025 FDD and Smoothie King figures from its 2026 FDD, so the years differ.
    • Dirt Juicery discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Smoothie King has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Dirt Juicery

    $161,700 – $329,900
    2025 FDD · Item 7

    Smoothie King

    Not available
    No reviewed Item 7 total
    Standard initial franchise fee (Item 5)

    Dirt Juicery

    $29,900
    2025 FDD · Item 5 · PDF p. 11

    Smoothie King

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Dirt Juicery

    6%
    Royalty Fee 1 — 6%
    2025 FDD · Item 6 · PDF p. 11

    Smoothie King

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Dirt Juicery

    Not available
    No reviewed brand or advertising fund fee

    Smoothie King

    $5,000
    Development payment schedule; design/training/opening marketing fees — $5000
    2026 FDD · Item 6 · PDF p. 17

    System scale & health

    Total outlets (Item 20)

    Dirt Juicery

    2
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 39

    Smoothie King

    1,242
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 68
    Net outlet change (Item 20)

    Dirt Juicery

    +0
    Calculated: 2 at end of 2022 → 2 at end of 2024

    Smoothie King

    +90
    Calculated: 1,152 at end of 2023 → 1,242 at end of 2025
    Outlet exits (Item 20)

    Dirt Juicery

    Not available
    No complete exit records for a year

    Smoothie King

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Dirt Juicery

    Not available
    Not in reviewed records

    Smoothie King

    1989
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Dirt Juicery

    Not available
    Not in reviewed records

    Smoothie King

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Dirt Juicery

    Not disclosed — no Item 19 financial performance representation

    Smoothie King
    Locations counted not stated in the reviewed record — Top 50percent cumulative net-sales segment
    $795,063
    other 2025 Top 50percent cumulative net-sales segment Median Net Sales
    2026 FDD · Item 19 · PDF p. 61
    Locations counted not stated in the reviewed record — All 1087 units
    $662,015
    other 2025 All 1087 units Average Net Sales
    2026 FDD · Item 19 · PDF p. 61
    Locations counted not stated in the reviewed record — Comparable-period same-store franchised units
    51 percent
    other 2025vs2024 At/above average percent
    2026 FDD · Item 19 · PDF p. 66
    +37 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Dirt Juicery vs Smoothie King: common questions

    Which has more locations, Dirt Juicery or Smoothie King?
    Dirt Juicery: 2 (2025 FDD · Item 20 · PDF p. 39); Smoothie King: 1,242 (2026 FDD · Item 20 · PDF p. 68). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Dirt Juicery and Smoothie King disclose financial performance (Item 19)?
    Dirt Juicery makes no Item 19 financial performance representation; Smoothie King has reviewed Item 19 figures for 40 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching