Franchise opportunities compared
DoubleTree with Piebird vs Studio 6
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Studio 6 discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Studio 6 has reviewed Item 19 figures here.
| Disclosure |  DoubleTree with Piebird | S6Studio 6 |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $1,427,231 – $64,868,539 TOTAL 2026 FDD · Item 7 · PDF p. 45 | $1,962 – $911,517,088 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | $100,000 The fee is $100,000 plus $400 for each additional guest room or suite over 250. 2026 FDD · Item 5 · PDF p. 24 | $25,000 2026 FDD · Item 5 · PDF p. 15 |
| Royalty (Item 6) | 5% of gross rooms revenue General Monthly Royalty Fee 2026 FDD · Item 6 · PDF p. 29 | $5.00 Royalty Fee — 5% of Gross Room Revenues 2026 FDD · Item 6 · PDF p. 17 |
| Brand / advertising fund (Item 6) | Not available No reviewed brand or advertising fund fee | Not available No reviewed brand or advertising fund fee |
| System scale & health | ||
| Total outlets (Item 20) | 0 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 93 | 64 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 63 |
| Net outlet change (Item 20) | +0 Calculated: 0 at end of 2023 → 0 at end of 2025 | +23 Calculated: 41 at end of 2023 → 64 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2026 2026 FDD · Item 1 · PDF p. 9 | Not available Not in reviewed records |
| Franchisor founded (Item 1) | 2007 2026 FDD · Item 1 · PDF p. 9 | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Not disclosed — no Item 19 financial performance representation | Locations counted not stated in the reviewed record — All selected motels 65.2 percent other All selected motels Occupancy · 2026 FDD · Item 19 · PDF p. 56 Locations counted not stated in the reviewed record — A/B ranked subset 79.4 percent other A/B ranked subset Occupancy · 2026 FDD · Item 19 · PDF p. 57 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.