Franchise opportunities compared

    ERA vs We Sell Restaurants

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    ERA

    $34,470 – $454,200

    2026 FDD · Item 7

    We Sell Restaurants

    $96,475 – $106,225

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    ERA

    $25,000

    2026 FDD · Item 5 · PDF p. 31

    We Sell Restaurants

    $49,750

    2026 FDD · Item 5 · PDF p. 10

    Royalty · Item 6

    ERA

    6%

    2026 FDD · Item 6 · PDF p. 31

    We Sell Restaurants

    0%

    2026 FDD · Item 6 · PDF p. 11

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • ERA and We Sell Restaurants disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only We Sell Restaurants has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    ERA

    $34,470 – $454,200
    2026 FDD · Item 7

    We Sell Restaurants

    $96,475 – $106,225
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    ERA

    $25,000
    2026 FDD · Item 5 · PDF p. 31

    We Sell Restaurants

    $49,750
    2026 FDD · Item 5 · PDF p. 10
    Royalty (Item 6)

    ERA

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 31

    We Sell Restaurants

    0%
    Royalty monthly minimum first four months after training, subject to revenue percentage — $0
    2026 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    ERA

    Not available
    No reviewed brand or advertising fund fee

    We Sell Restaurants

    1%
    Minimum discretionary national marketing rate — 1% — 1%
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    ERA

    434
    Outlets at end of 2025
    2025 FDD · Item 20 · PDF p. 70

    We Sell Restaurants

    60
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 45
    Net outlet change (Item 20)

    ERA

    −36
    Calculated: 470 at end of 2022 → 434 at end of 2025

    We Sell Restaurants

    +13
    Calculated: 47 at end of 2023 → 60 at end of 2025
    Outlet exits (Item 20)

    ERA

    Not available
    No complete exit records for a year

    We Sell Restaurants

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    ERA

    Not available
    Not in reviewed records

    We Sell Restaurants

    2010
    From a verified franchisor listing
    Franchisor founded (Item 1)

    ERA

    Not available
    Not in reviewed records

    We Sell Restaurants

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    ERA

    Not disclosed — no Item 19 financial performance representation

    We Sell Restaurants
    Locations counted not stated in the reviewed record — Franchisee reporting group: 35 franchisees operating 51 full-year outlets; stat…
    $244,707
    other Franchisee
    2026 FDD · Item 19 · PDF p. 44
    Locations counted not stated in the reviewed record — Territory reporting group
    $194,933
    other Territory
    2026 FDD · Item 19 · PDF p. 44
    Locations counted not stated in the reviewed record — Franchisee reporting group: 35 franchisees operating 51 full-year outlets; stat…
    $0.00
    other Franchisees
    2026 FDD · Item 19 · PDF p. 44
    +1 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    ERA vs We Sell Restaurants: common questions

    Which costs less to open, ERA or We Sell Restaurants?
    ERA: $34,470 – $454,200 (2026 FDD · Item 7); We Sell Restaurants: $96,475 – $106,225 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for ERA. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do ERA and We Sell Restaurants royalties compare?
    ERA: 6% (2026 FDD · Item 6 · PDF p. 31); We Sell Restaurants: 0% (2026 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, ERA or We Sell Restaurants?
    ERA: 434 (2025 FDD · Item 20 · PDF p. 70); We Sell Restaurants: 60 (2026 FDD · Item 20 · PDF p. 45). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do ERA and We Sell Restaurants disclose financial performance (Item 19)?
    ERA makes no Item 19 financial performance representation; We Sell Restaurants has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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