Franchise opportunities compared

    Gotcha Covered vs MITS Business

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Gotcha Covered

    $122,760

    2026 FDD · Item 7 · PDF p. 22

    MITS Business

    $78,000 – $107,700

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    Gotcha Covered

    $69,900

    2026 FDD · Item 5 · PDF p. 14

    MITS Business

    Not available

    Royalty · Item 6

    Gotcha Covered

    $350 Monthly amount varies by month of operation (plus $0.06 for each household of your territory in excess of 30,000)

    2026 FDD · Item 6 · PDF p. 16

    MITS Business

    Not available

    Before you compare

    • Gotcha Covered figures come from its 2026 FDD and MITS Business figures from its 2025 FDD, so the years differ.
    • MITS Business discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Gotcha Covered: 4, MITS Business: 3). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Gotcha Covered

    $122,760
    Total Estimated Initial Investment (single-unit opening)
    2026 FDD · Item 7 · PDF p. 22

    MITS Business

    $78,000 – $107,700
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Gotcha Covered

    $69,900
    It is uniform except as described, fully earned when paid, and non-refundable. (Page 15)
    2026 FDD · Item 5 · PDF p. 14

    MITS Business

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Gotcha Covered

    $350 Monthly amount varies by month of operation (plus $0.06 for each household of your territory in excess of 30,000)
    Royalty
    2026 FDD · Item 6 · PDF p. 16

    MITS Business

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Gotcha Covered

    $125/mo
    Marketing Fund Fee — Monthly amount varies by month of operation
    2026 FDD · Item 6 · PDF p. 16

    MITS Business

    $100
    Basic marketing support monthly fee
    2025 FDD · Item 6 · PDF p. 13

    System scale & health

    Total outlets (Item 20)

    Gotcha Covered

    172
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 56

    MITS Business

    117
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 43
    Net outlet change (Item 20)

    Gotcha Covered

    +9
    Calculated: 163 at end of 2023 → 172 at end of 2025

    MITS Business

    +16
    Calculated: 101 at end of 2022 → 117 at end of 2024
    Outlet exits (Item 20)

    Gotcha Covered

    21
    Closures, terminations & non-renewals in 2025 · Calculated turnover 12.4% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 56

    MITS Business

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Gotcha Covered

    May 2009
    2026 FDD · Item 1 · PDF p. 10

    MITS Business

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Gotcha Covered

    Formed in 2009
    2026 FDD · Item 1 · PDF p. 10

    MITS Business

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Gotcha Covered
    Franchised (126 locations) — other measures and revenue
    $48,506
    mean Monthly Sales
    2026 FDD · Item 19 · PDF p. 51
    Franchised (87 locations) — other measures
    60.81 percent
    mean Overall Sale Margin
    2026 FDD · Item 19 · PDF p. 53
    Franchised (134 locations) — other measures
    51.32 percent
    mean Overall Close Ratio
    2026 FDD · Item 19 · PDF p. 52
    +1 more groups in the full report
    MITS Business
    Locations counted not stated in the reviewed record — U.S. MITS franchisees with opening date before Jan. 1, 2024
    70 units
    other Survey sample size
    2025 FDD · Item 19 · PDF p. 42
    Locations counted not stated in the reviewed record — Survey respondents eligible under opening-date rule; most recently completed ca…
    70 percent
    other Close rate
    2025 FDD · Item 19 · PDF p. 41
    Locations counted not stated in the reviewed record — Survey respondents for most recently completed calendar year
    $624,352
    other revenue
    2025 FDD · Item 19 · PDF p. 41

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Gotcha Covered vs MITS Business: common questions

    Which costs less to open, Gotcha Covered or MITS Business?
    Gotcha Covered: $122,760 (2026 FDD · Item 7 · PDF p. 22); MITS Business: $78,000 – $107,700 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for MITS Business. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Gotcha Covered or MITS Business?
    Gotcha Covered: 172 (2026 FDD · Item 20 · PDF p. 56); MITS Business: 117 (2025 FDD · Item 20 · PDF p. 43). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Gotcha Covered and MITS Business disclose financial performance (Item 19)?
    Gotcha Covered has reviewed Item 19 figures for 4 location groups; MITS Business has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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